Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Conversion Rate Optimization (CRO): 19 Strategies for 2026
Conversion rate optimization ups the percentage of website users who complete an action. Discover strategies to boost conversions, improve UX, and maximize ROI.
Using AI in ecommerce: Types, benefits, and how it’s changing online shopping
Using AI in ecommerce can enhance personalization, automate customer service, and increase sales. Discover the latest AI strategies transforming online retail.
Meta's Health and Wellness Restrictions: Policy Changes & Fixes
Meta's health and wellness policy means brands will lose visibility into their bottom-of-funnel transactions in Meta's ad manager. Here's how Triple Whale can help brands navigate Meta's new restrictions on health and wellness.
2024 in Review: Ad Performance Metrics for 30K Ecommerce Brands
Discover key 2024 ad performance metrics from 30K Triple Whale brands, including AOV, CPA, and spend by channel.
AI Influencers: How DTC Brands Use AI to Drive Sales
AI is everywhere, including ads. In this article, we'll explore what AI influencers are, how they got their start, and how DTC brands can benefit (or face challenges) when utilizing AI for their marketing efforts.
Here's How TikTok's Whirlwind Weekend Impacted Ad Spend
Discover how DTC brands adjusted their ad spend before and after the TikTok outage, as well as how brands can prepare for the uncertain when it comes to ad platforms.
Triple Whale x AppLovin: A Game-Changer for Ecommerce Ad Performance
AppLovin recently became available for DTC brands in a closed beta, and we are introducing an integration for AppLovin users to see all of their data right inside Triple Whale. This blog will outline what AppLovin is, the advantages of advertising on the platform, a look at why in-app ads work, and some proof-of-concept from Triple Whale brands who have integrated AppLovin into their advertising campaigns.
6 Reasons Artificial Intelligence Will Be Key to Digital Transformation in 2025
Discover the top reasons why artificial intelligence will have a huge impact on digital transformation in 2025, covering all hows and whys.
BFCM 2024 Trends: Big Spenders, Big Winners, and Over $2 Billion in Sales
The busiest weekend of the year for DTC brands has just come to a close, and the sales numbers are reaching for the stratosphere! Triple Whale brands pulled a staggering $2.03 billion in sales for BFCM 2024 representing a new record for revenue tracked on our platform. This article will outline statistics for the whole weekend across ad platforms and industries for a quick look at BFCM 2024 performance.
Black Friday Statistics: How 29,745 Brands Owned Black Friday 2024
On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.
Google Ads Benchmarks by Industry (Updated 2026 Data)
This benchmark report analyzes the month-over-month performance of metrics such as CPC, CPA, CPM, CVR, CTR, AOV, ROAS, and spend across 15 different industries for Google Ads. How did your performance stack up?
Facebook Ad Benchmarks by Industry (Updated 2026 Data)
This benchmarks report analyzes the month-over-month performance of metrics such as CPA, CPM, CVR, CTR, AOV, ROAS, and Spend across 17 different industries. How did your performance stack up?