Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Here are the Only 4 Ecommerce KPIs You Need to Track
In this guide, we run you through the ONLY 4 ecommerce metrics you need to be tracking to be successful.
How to Increase Average Order Value: 17 Strategies That Actually Drive Profitable Growth
We have unearthed the secrets to increasing your AOV.
Here Are The 7 Best Supermetrics Alternatives Today
Supermetrics is great software, but is it really the best option. In this post, we run through the top 7 Supermetrics alternatives on the market today.
ROI vs. ROAS: Key Differences and Use Cases in Ecommerce
The key difference between ROI and ROAS is one measures total revenue and the other measures campaign revenue. But both are essential marketing metrics.
What Is Marketing Efficiency Ratio (MER)? Formula, Examples, and Why It Matters
Marketing efficiency ratio (MER) measures marketing success by determining revenue for each dollar spent on paid media. Learn how to calculate it.
🤔 Why Would HIMS Spend 48% of Its Revenue on Marketing?
Acompany spending 48% of revenue on marketing would spark anyone’s interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what you’re willing to spend on new-customer acquisition costs.
First Party Data vs. Third Party Data
Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of third party data and first party data
What Is LTV in Marketing? A Deep Dive
Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.
What Is the Fogg Behavior Model? A Complete Guide to Motivation, Ability, and Prompts
The Fogg Behavior Model explains why behavior happens when motivation, ability, and a prompt align. Learn how B = MAP works in practice.
How To Improve Facebook Ads Performance After iOS 14
This post is going to focus on tactical steps you can take to improve your Facebook Ads Performance after iOS 14, an Apple update that drastically reduced the amount of data in the Facebook Ads ecosystem.
What Are UTM Codes? A Complete Guide to Smarter Tracking and Attribution
UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.
A Guide to The Jobs to Be Done Framework 🥤
The unique attribute of jobs to be done framework is that consumers don’t buy products or services, they hire them to make their lives better. Here's everything you need to know about the jobs to be done framework.