Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
The Guide To Ad Copy: What You Need To Know
Copy has the power to influence and persuade, just like a skilled archer and their bow. Crafting each word of an ad copy is similar to knocking an arrow on a bowstring and pulling back – you must use precision and finesse to ensure your message hits the mark.
Return on Ad Spend (ROAS): Meaning, Formula & Calculation
Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.
The AI Revolution & What It Means for Marketers in 2023
The AI Revolution is here. It’s time to distill the noise, give you our market-scope view on what the AI revolution means for digital marketers, and walk through some of the top AI tools marketers are using today.
RFM Segmentation: How to Score, Segment, and Understand Your Best Customers
RFM segmentation & analysis is an extremely powerful tool for achieving every brand’s main goal: making more money to grow the business.
The Complete Guide To Effective Ad Testing
This blog dives into the art of ad testing for both Google and Facebook accounts. It'll cover some of the best practices, the do's and don'ts of running an effective test, and some popular test ideas that you could start implementing right away.
3 Principles to Evaluate Your Home Page Copy
Our home page copy, or the content we put on our main page, is the most important thing to drive action. We should always evaluate it. Use these simple principles, along with data tools, to tweak and improve your home page copy on a routine basis.
Negative Cash Conversion Cycle: What It Is And How To Achieve It
A cash conversion cycle (CCC) is the amount of time it takes a business to convert its investments in inventory and other resources into cash from sales.
The Ultimate Guide to Customer Journey Analytics for Ecommerce Brands
Customer journey analytics is like a treasure map that leads to customer satisfaction. It helps companies discover new paths they can take to improve the customer experience and better meet customer needs.
The Complete Guide to Instagram for Small Business
Are you looking for ways to grow your small business's Instagram following? Social media marketing is a great way to increase customer engagement and build brand awareness. In this article, we will discuss some effective strategies for growing your small business's Instagram following.
The 10 Best Influencer Marketing Tools for 2023
There are some really great tools out there for influencer marketing. Some tools have a higher price point, and some have a lower one. This post will help you make better decisions as you look for the right influencer marketing tools, let’s dive in!
Unlock Klaviyo Pricing Plans: Definitive Guide for Email Marketers
Uncover Klaviyo's email and SMS pricing plans with our in-depth review. See why Klaviyo is your best choice for a robust marketing strategy. Start optimizing now.
4 Rules Automations You Should Be Doing for Your Ecommerce Business
Check out this post for 4 rules automations that can help you take your ecommerce business to the next level.