Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Is UGC Dead? What’s Next For High-Conversion Online Advertising
Have we reached peak UGC (User Generated Content?) Possibly! Shack joined Rabah and Ash on Adspend recently to talk about how UGC can still work and what to supplement it with.
Unleashing the Power of ChatGPT in Business: Improving Efficiency and Decision-Making
Discover all of the ways ChatGPT can help make your business more efficient.
Breakeven ROAS: Definition, Formula & Why It’s Essential
Learn what breakeven ROAS means, how to calculate it, and why it’s critical for knowing when your ads are making or losing money.
Customer Lifecycle Marketing Strategy: A Data-Driven Framework for Ecommerce Growth
As a business owner or marketer, you've probably heard of the term "customer lifecycle marketing strategy." But what exactly does it mean, and why is it so important?
Understanding How Trends and Seasonality Can Influence Demand to Maximize Adspend
Taking a deeper look into seasonal trends in DTC purchases and how you can maximize your ROI on ads in every quarter.
Understanding Revenue Attribution and Why It's Important
If you don't know where your sales are coming from, you're wasting advertising dollars.
How Creatives Can Use AI to Their Advantage
Everyone thinks AI is coming for their job - but what if you're using AI to refine your skills and maximize your time? Learn how some creatives are using AI to their advantage rather than being left behind.
Introduction to AI Shopping: A Personalized Experience
Learn more about the way AI is shaping the future of shopping by utilizing conversational commerce to drive DTC sales.
Maximizing Customer Lifetime Value through Effective Email Marketing
Let's explore the importance of email marketing in maximizing customer lifetime value.
Quality Over Quantity: why The Social Savannah Doesn’t Need to Scale to Over 100 Clients to Find Success
What Is a Good ROAS? 2025 Industry Benchmarks and Strategies
A "good" ROAS is often cited as 2 to 4, but that's an oversimplification. Learn what factors you need to consider and see benchmarks for your industry.
Mastering Lifecycle Marketing for eCommerce: The Complete Guide
In this guide to mastering lifecycle marketing, we'll show you how to create a personalized and effective customer lifecycle marketing that will help your business flourish like a well-tended garden.