Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Return on Ad Spend (ROAS): Meaning, Formula & Calculation
Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.
RFM Segmentation: How to Score, Segment, and Understand Your Best Customers
RFM segmentation & analysis is an extremely powerful tool for achieving every brand’s main goal: making more money to grow the business.
The Ultimate Guide to Customer Journey Analytics for Ecommerce Brands
Customer journey analytics is like a treasure map that leads to customer satisfaction. It helps companies discover new paths they can take to improve the customer experience and better meet customer needs.
5 Proven Tips to Max Out eCommerce Conversion Rates in 2023
Running an eCommerce store is like being on a never-ending rollercoaster ride and of all the things that may be keeping you up at night, the most frightening is probably your store’s conversion rate. This post will cover everything you need to know about conversion rate and how to increase it.
Facebook Ad Analytics: Metrics & Insights to Track for Better ROI
Learn how to use Facebook ads analytics to measure performance, optimize campaigns, and boost ROI. Discover key metrics, tools, and expert tips.
Target ROAS in Google Ads: The Ultimate Guide
Target ROAS, or target return on ad spend, is an Automated Smart Bidding strategy that allows you to set a specific goal for the return you want to generate from your ad spend.
Ecommerce Dashboards: Benefits, Setup, and What to Track
For ecommerce companies, information is gold. However, many business owners quickly become buried underneath that mountain of data. If you’re feeling the pain, just know that this is when an ecommerce dashboard can really come in handy.
Ecommerce Accounting 101: How to Track Finances and Choose the Right Software in 2025
Learn the basics of ecommerce accounting, from choosing between cash and accrual to picking the best accounting software. Improve financial clarity and decision-making in 2025.
The Definitive Guide to Product Analytics
Product analytics can help convert more sales leads, increase customer retention, and maximize revenue, as they provide rich insights into what users actually do. Here’s everything you need to know about how to put them to good use.
🫀Anatomy of Business: Gross Profit & Gross Margin Explained
Today’s essay is all about Gross Profit and Gross Margin. Both are integral concepts that every media buyer/whale mailer should have a firm grasp on. Gross Margin is going to be a huge indicator in finding the right products to put spend behind to drive profitability for the business.
Top Video Metrics You Need to Track for Success
Video is now the default expression of the internet. From web searches to livestreams, video is becoming the primary way the next generation of shoppers make buying decisions. In this blog, we’ll give you a primer on the top video metrics you need to track.
How To Increase Conversion Rates Right Now
At the end of the day, it doesn’t matter how good your growth strategy is, if your website doesn’t convert, you’ll have a hard time scaling your brand profitably. In this article, you'll learn how to increase conversion rate.