Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Conversion Rate Optimization (CRO): 19 Strategies for 2026
Conversion rate optimization ups the percentage of website users who complete an action. Discover strategies to boost conversions, improve UX, and maximize ROI.
Marketing Mix Modeling (MMM): How to Optimize Your Marketing Strategy with Data-Driven Insights
Marketing mix modeling (MMM) helps businesses analyze and optimize marketing spend. See examples, benefits, and compare it to multi-touch attribution (MTA).
The Ultimate Ecommerce Tariff Guide: Exclusive Benchmarks, Insights, and Strategies for DTC Brands
Discover how ecommerce brands can adapt to rising tariffs with expert strategies, exclusive ad benchmarks, and insights on pricing, sourcing, and AI.
What is Customer Acquisition? The Ultimate 2025 Guide
Optimize your customer acquisition strategy with proven tactics, expert insights, and real-world examples to attract and convert more customers.
Using AI in ecommerce: Types, benefits, and how it’s changing online shopping
Using AI in ecommerce can enhance personalization, automate customer service, and increase sales. Discover the latest AI strategies transforming online retail.
Agentic AI: The Future of AI and Automation for Ecommerce
Agentic AI is an AI tool capable of autonomous decision-making, and represents the next generation of artificial intelligence. Learn about its use cases, ethical considerations, and potential impact across industries.
Meta's Health and Wellness Restrictions: Policy Changes & Fixes
Meta's health and wellness policy means brands will lose visibility into their bottom-of-funnel transactions in Meta's ad manager. Here's how Triple Whale can help brands navigate Meta's new restrictions on health and wellness.
2024 in Review: Ad Performance Metrics for 30K Ecommerce Brands
Discover key 2024 ad performance metrics from 30K Triple Whale brands, including AOV, CPA, and spend by channel.
AI Influencers: How DTC Brands Use AI to Drive Sales
AI is everywhere, including ads. In this article, we'll explore what AI influencers are, how they got their start, and how DTC brands can benefit (or face challenges) when utilizing AI for their marketing efforts.
Here's How TikTok's Whirlwind Weekend Impacted Ad Spend
Discover how DTC brands adjusted their ad spend before and after the TikTok outage, as well as how brands can prepare for the uncertain when it comes to ad platforms.
Triple Whale x AppLovin: A Game-Changer for Ecommerce Ad Performance
AppLovin recently became available for DTC brands in a closed beta, and we are introducing an integration for AppLovin users to see all of their data right inside Triple Whale. This blog will outline what AppLovin is, the advantages of advertising on the platform, a look at why in-app ads work, and some proof-of-concept from Triple Whale brands who have integrated AppLovin into their advertising campaigns.
