Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
The Pitfalls of Being Data Driven
One of the major themes in business has been the importance of data, but how do you know the right way to use it? Here's everything you need to know in order to run a data driven business.
Attribution Modeling: Key Models and How to Choose
Attribution modeling uses different approaches to measure how effective each step in the customer journey is in driving conversions, helping improve ROI.
How to Set Killer Advertising KPIs
Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.
Here Are The 7 Best Supermetrics Alternatives Today
Supermetrics is great software, but is it really the best option. In this post, we run through the top 7 Supermetrics alternatives on the market today.
First Party Data vs. Third Party Data
Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of third party data and first party data
What Is the Fogg Behavior Model? A Complete Guide to Motivation, Ability, and Prompts
The Fogg Behavior Model explains why behavior happens when motivation, ability, and a prompt align. Learn how B = MAP works in practice.
What Are UTM Codes? A Complete Guide to Smarter Tracking and Attribution
UTMs are a fantastic tool for measuring performance at the campaign, ad set and ad level. The better you get at using UTMs, the better you will become at deploying paid media.
🔮 Triple Pixel: Everything You Need To Know
This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.