Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
What To Know About A/B Testing
As a marketer, you know that data is what drives successful campaigns. You strive to understand your audience’s behaviors and preferences to craft effective copy, call-to-actions (CTAs), and advertisements that resonate with them.
Last-Click Attribution: Definition, Pros & Cons
Last-click attribution assigns credit to the final touchpoint before a sale. Learn its pros, cons, relevance, and better attribution alternatives.
An Easy Guide to Ad Tracking in 2023
In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.
Meta Attribution in 2025: How to Track Facebook Ads with Meta Pixel + Conversion API
Understand how Meta Attribution works in 2025. Learn how to set up Meta Pixel, Conversion API, and track Facebook ad performance accurately despite iOS restrictions.
TikTok Analytics: The Ultimate Guide (2023)
Are you making the most of your TikTok analytics? Check out our ultimate guide to TikTok analytics to ace TikTok this year.
How To Put Your Email Marketing Analytics Data To Good Use
Want to make the most of your email marketing analytics data? Read on to learn four analytics to track and how to use them in 2022.
How To Build The Perfect Analytics Dashboard
A well-planned analytics dashboard gives you all the information you need to run campaigns and track important KPIs. Build your own dashboard today!
The Definitive Guide to Ecommerce Analytics
Knowledge is half the battle, so make sure you brush up on these essential eCommerce analytics terms and KPIs. Position your store for success!
The 5 Best Marketing Attribution Tools & Software of 2023
Marketing attribution software options include Triple Whale, Ruler Analytics, Branch, Neustar, and Looker. Each work on a unique marketing attribution model.
Snapchat Analytics for Ecommerce: How to Use Snapchat Insights to Track Performance in 2025
Learn how to use Snapchat Insights to track organic and ad performance. Understand metrics like story views, audience demographics, and Snapchat Ads ROAS with this 2025 guide.
Facebook Analytics: The Ultimate Guide for 2023
What does Facebook Analytics mean for your business? Read on to learn how to use analytics tools to track your metrics and ace your Facebook campaigns.
Marketing Attribution: Models, Benefits, and Best Practices
Marketing attribution identifies which channels and touchpoints influence conversions, helping you optimize spend and better understand customer journeys.