Overview
1. Pinpoint top-performing Outbrain campaigns to allocate budget more effectively.
2. Understand customer acquisition costs and ROAS in real-time, optimizing for profitability.
3. Gain insights into new vs. returning customer behavior, tailoring marketing strategies for maximum impact.
This Board offers a comprehensive view of your Outbrain advertising efforts, seamlessly blending with Triple Whale's robust analytics. By leveraging first-party data and Triple Whale's attribution, you gain unparalleled insights into your campaigns' performance, enabling data-driven decisions that enhance your ecommerce strategy.
Core Uses
1. Pinpoint top-performing Outbrain campaigns to allocate budget more effectively.
2. Understand customer acquisition costs and ROAS in real-time, optimizing for profitability.
3. Gain insights into new vs. returning customer behavior, tailoring marketing strategies for maximum impact.
Key Metrics
• Spend: Total advertising expenditure.
• Displays (Impressions): Number of times ads were shown.
• Clicks: Total clicks on ads.
• Conversion Rate: Percentage of clicks that convert.
• ROAS (Return on Ad Spend): Revenue generated per dollar spent.
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