Overview
1. Streamline Ad Budgets: Pinpoint effective channels and redistribute spend to maximize efficiency.
2. Enhance Customer Growth: Identify strategies that successfully attract and convert new customers.
3. Boost Overall Profitability: Utilize detailed insights to improve ROAS and net profit, driving sustainable growth.
This Board serves as an essential analytics tool for ecommerce brands, offering a holistic view of advertising performance across various channels. By integrating Triple Whale's attribution models and leveraging first-party data, brands gain access to precise, actionable insights to fine-tune their marketing strategies.
Core Uses
1. Streamline Ad Budgets: Pinpoint effective channels and redistribute spend to maximize efficiency.
2. Enhance Customer Growth: Identify strategies that successfully attract and convert new customers.
3. Boost Overall Profitability: Utilize detailed insights to improve ROAS and net profit, driving sustainable growth.
Key Metrics
• Ad Spend: Total investment across various advertising channels.
• Pixel CV (Conversion Value): Revenue generated as directly measured by the pixel.
• Pixel Purchases: Number of purchases attributed to ads, as tracked by the pixel.
• ROAS: Return on ad spend, indicating the effectiveness of ad investments.
• Pixel Profit: Profit calculated after ad spend and cost of goods sold (COGS), highlighting net gains.
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