Attribution | Microsoft Ads

Overview

1. Strategically Allocate Budgets: Identify underperforming and top-performing campaigns to optimize budget allocation.
2. Boost Customer Acquisition: Focus on campaigns that effectively attract new customers to enhance acquisition strategies.
3. Enhance ROAS: Adjust and optimize campaigns based on detailed insights to maximize growth and profitability.

The Microsoft Ads Board is a vital resource for ecommerce brands seeking to analyze and comprehend the performance of their Microsoft Ads campaigns. By utilizing Triple Whale's advanced attribution models and first-party data, brands can access precise, actionable insights, empowering them to refine their advertising strategies for optimal outcomes.

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Core Uses

1. Strategically Allocate Budgets: Identify underperforming and top-performing campaigns to optimize budget allocation.
2. Boost Customer Acquisition: Focus on campaigns that effectively attract new customers to enhance acquisition strategies.
3. Enhance ROAS: Adjust and optimize campaigns based on detailed insights to maximize growth and profitability.

Key Metrics

• Pixel CV: Total conversion value attributed to Microsoft Ads
• Pixel Purchases: Number of purchases driven by Microsoft Ads
• Ad Spend: Total investment in Microsoft Ads campaigns
• Pixel ROAS: Return on ad spend for Microsoft Ads, indicating campaign efficiency
• Pixel AOV: Average order value from Microsoft Ads purchases

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