Overview
1. Optimize Ad Spend: By analyzing ROAS and CPC, brands can adjust their ad strategies to ensure maximum return on investment.
2. Enhance Customer Acquisition: With insights into CPA and AOV, brands can fine-tune their marketing efforts to attract and retain more profitable customers.
3. Boost Net Profit: By examining net profit alongside ad spend and sales data, brands can identify opportunities to reduce costs and increase profitability.
Triple Whale's Amazon Board offers a comprehensive view of your Amazon marketplace performance, integrating ad metrics, sales data, and first-party pixel insights. It's designed to provide a holistic understanding of how your advertising efforts translate into sales and overall business growth on Amazon.
Core Uses
1. Optimize Ad Spend: By analyzing ROAS and CPC, brands can adjust their ad strategies to ensure maximum return on investment.
2. Enhance Customer Acquisition: With insights into CPA and AOV, brands can fine-tune their marketing efforts to attract and retain more profitable customers.
3. Boost Net Profit: By examining net profit alongside ad spend and sales data, brands can identify opportunities to reduce costs and increase profitability.
Key Metrics
• Amazon ads includes ad spend, clicks, conversion value with calculations like ROAS, CPC and more.
• Amazon stats provides an overview of the Amazon marketplace side of your business only with metrics like CPA, Net Profit, and more.
• Amazon sales includes the number of orders, sales, taxes and expenses, and AOV. It can be broken out by FBA or FBM, or combined.
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