Overview
1. Performance Tracking: Keep a pulse on your advertising performance with real-time updates on spend and ROAS
2. Efficiency Analysis: Ensuring each marketing dollar is spent wisely by analyzing CPA and CPV
3. Conversion Insights: Delve into your conversion rate and AOV to craft campaigns that resonate
This MNTN Board is your go-to for dissecting the performance of your advertising efforts on connected TV. It breaks down critical metrics like spend, conversion value, and ROAS, equipping you with the insights needed to refine and elevate your advertising game.
Core Uses
1. Performance Tracking: Keep a pulse on your advertising performance with real-time updates on spend and ROAS
2. Efficiency Analysis: Ensuring each marketing dollar is spent wisely by analyzing CPA and CPV
3. Conversion Insights: Delve into your conversion rate and AOV to craft campaigns that resonate
Key Metrics
• Spend: Total amount spent on MNTN advertising
• ROAS: Return on Ad Spend, a measure of advertising effectiveness
• CPA: Cost Per Acquisition, the cost to acquire a new customer
• CPV: Cost Per Visit, the cost to bring a visitor to your site
• Conversion Rate: Percentage of visits that result in a conversion
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