Overview
1. A unified view of marketing efforts across platforms, enabling strategic decisions based on comprehensive data.
2. Insights into blended metrics for a 360-degree view of business health, aiding in pinpointing areas for growth or adjustment.
3. The ability to tailor the Board to your needs, including custom metrics without coding, ensuring you're always focused on what matters most to your brand.
Imagine having a command center that brings together every critical metric from Shopify, your diverse marketing channels, blended metrics, expenses, and even post-purchase survey stats. This Board is your one-stop-shop for comprehensive, real-time insights into your ecommerce business, designed to keep you ahead in the fast-paced digital marketplace.
Core Uses
1. A unified view of marketing efforts across platforms, enabling strategic decisions based on comprehensive data.
2. Insights into blended metrics for a 360-degree view of business health, aiding in pinpointing areas for growth or adjustment.
3. The ability to tailor the Board to your needs, including custom metrics without coding, ensuring you're always focused on what matters most to your brand.
Key Metrics
• Revenue: Total sales generated across all channels.
• Cost of Goods Sold (COGS): Direct costs tied to production.
• Marketing Spend: Total expenditure on marketing efforts.
• Customer Lifetime Value (CLTV): Predicted revenue from a customer over their relationship with the brand.
• Return on Ad Spend (ROAS): Revenue generated for every dollar spent on advertising.
• Net Profit: The remaining revenue after deducting all expenses
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