Attribution | Meta Ads

Overview

1. Optimize Ad Spend: Identify high and low-performing campaigns to adjust budgets accordingly.
2. Increase Customer Acquisition: Focus on campaigns that effectively attract new customers.
3. Maximize ROAS: Leverage insights to tweak campaigns for better returns, ensuring every dollar spent contributes to growth.

This Board is a comprehensive tool designed to provide ecommerce brands with in-depth analysis and performance metrics of their Facebook Ads campaigns. Using Triple Whale's 7 attribution models and built-in AI chat to offer precise and actionable insights, brands can optimize their advertising efforts effectively.

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Core Uses

1. Optimize Ad Spend: Identify high and low-performing campaigns to adjust budgets accordingly.
2. Increase Customer Acquisition: Focus on campaigns that effectively attract new customers.
3. Maximize ROAS: Leverage insights to tweak campaigns for better returns, ensuring every dollar spent contributes to growth.

Key Metrics

• Pixel Purchases: Total orders attributed to Facebook Ads.
• Pixel New Customer CV: Conversion value from new customers via Facebook Ads.
• Ad Spend: Total expenditure on Facebook Ads campaigns.
• Pixel ROAS: Return on ad spend for Facebook Ads, indicating efficiency.
• Pixel AOV: Average order value from Facebook Ads purchases.

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