Attribution | Pinterest Ads

Overview

1. Strategically Allocate Budgets: Identify top-performing campaigns to optimize ad spend.
2. Boost Customer Acquisition: Pinpoint strategies that effectively attract new customers through Pinterest.
3. Enhance Campaign Performance: Utilize Triple Whale's insights to refine campaigns, improving ROAS and driving ecommerce growth.

This Board offers a detailed view into the performance of Pinterest Ads campaigns, providing ecommerce brands with the insights needed to drive growth. Leveraging Triple Whale's 7 attribution models and AI trained on your data, it delivers a comprehensive analysis of key performance indicators, enabling brands to make data-driven decisions.

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Core Uses

1. Strategically Allocate Budgets: Identify top-performing campaigns to optimize ad spend.
2. Boost Customer Acquisition: Pinpoint strategies that effectively attract new customers through Pinterest.
3. Enhance Campaign Performance: Utilize Triple Whale's insights to refine campaigns, improving ROAS and driving ecommerce growth.

Key Metrics

• Ad Spend: Total investment in Pinterest Ads.
• ROAS (Return on Ad Spend): Measures the efficiency of Pinterest Ads.
• Purchases: Total purchases resulting from Pinterest Ads.
• New Customer Purchases: Purchases by new customers via Pinterest Ads.
• Conversion Rate: Percentage of sessions that result in a purchase.

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