Attribution | Criteo

Overview

1. Identify the most efficient Criteo campaigns to optimize budget allocation
2. Monitor customer acquisition costs and ROAS in real-time, ensuring profitability
3. Derive insights into customer behaviors, including new vs. returning customers, to refine marketing approaches for optimal results

This Board provides a detailed analysis of your Criteo advertising activities, perfectly integrated with Triple Whale's powerful analytics. View your most important Criteo metrics alongside Triple Whale’s first-party and zero-party data attribution to uncover critical insights into your campaign's effectiveness.

Core Uses

1. Identify the most efficient Criteo campaigns to optimize budget allocation
2. Monitor customer acquisition costs and ROAS in real-time, ensuring profitability
3. Derive insights into customer behaviors, including new vs. returning customers, to refine marketing approaches for optimal results

Key Metrics

• Criteo Spend: Total investment in Criteo advertising
• Displays: The total number of ad displays to potential customers
• Conversion Rate: The ratio of clicks that result in conversions
• ROAS (Return on Ad Spend): The revenue generated for every dollar spent on Criteo ads
• CPV (Cost Per Visit): The cost associated with each visit generated

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