Harness the power of Claude, ChatGPT, and Gemini for ecommerce

Finally, AI you can trust to do work for you.

Moby 2 is here.
See it in action
Moby 2

What Moby 2 can do for your business.

one

Manage ad campaigns across Meta, Google, TikTok and more.

two

Draft a Klaviyo campaign in full HTML.

three

Build live customer segments and sync to any ad platform.

four

Create high-performing Shopify landing pages.

five

Catch creative fatigue and generate new winning creatives.

six

Schedule a weekly report for leadership.

seven

Forecast next month's order volume for every product SKU.

Try it for yourself

Don’t take our word for it.

Meet Moby 2

Moby 2 is your AI teammate, built specifically for ecommerce. It already knows your business, and now it does work for you.

See it in action

How is Moby 2 different from Moby 1

Moby 2 is a teammate for everyday work.

01
Does the work for you.

Moby 2 doesn’t just give recommendations. It takes action
in your accounts, with your approval.

02
Picks up where you left off.

Moby 2 has full context of your business and remembers what you worked on, what you decided, and what’s still open.

03
Turns any conversation into an automation.

Ask Moby 2 once, and the work runs on the schedule you set.

See it in action
Moby Specialists
Moby Specialists

Coming soon. Join the waitlist to be the first to get access.
Purpose-built experts that arrive ready to work. Each Specialist owns a KPI, runs on your trusted data, and ships output from day one:

Moby Media Buyer:

Allocates ad spend efficiently across Meta, Google, TikTok, and beyond. Builds new audiences, adjusts creatives, and more.

Moby Creative Director:

Ships a steady stream of on-brand creative built on your top performers, keeping diversity high and fatigue low.

Moby Conversion Optimizer:

Turns more of your paid traffic into revenue by generating high-performing landing pages and continuously improving them.

Join waitlist
YSE Beauty

AI is only as good as the data feeding into it. Moby has the full context of our business in real-time. That's why we trust it to make the decisions that matter. We wouldn't be able to move as fast as we do without it.

Susan Keating
SVP Growth & Digital Commerce

Origin

Moby can solve real problems. It's not just reporting. Most operators today look at AI as research and reporting. It's moved past that. Now it's solving real-world problems we either didn't have the bandwidth to solve, or didn't even know existed.

Justin Parker
Director of Ecommerce

True Classic

If you're not using tools like Moby 2, it puts you at risk of having to compete with people who are able to move faster, are more in tune with their data, and can make more intelligent, data-driven decisions a lot quicker.

Ben Diamond
CEO

Whitelabeled

You don't scale an agency by stacking headcount. You scale it by increasing leverage. Triple Whale and Moby Media Buyer let our team stay focused on strategy while execution happens in a more structured, efficient way.

Victor Velazquez
CEO

Dixxon Flannel Co.

Moby feels like talking to someone on our team. It's trained on our brand voice and personas, so it has the mindset of the Dixxon brand.

Austin Urlocker
Lead Growth Strategist

Rhoback

Moby actually has context into our business. That's the distinction from Claude or ChatGPT. An LLM is only as powerful as the context it has.

Matt Casciani
Marketing Director

SFERRA

AI is helpful, but having Moby integrated with our different platforms gives us responses that are actually educated and based on our customer data. That's been really helpful.

Stacy Feldman
VP of Ecommerce

Body & Bra

The difference between Moby 1 and Moby 2 is huge. It's like a partner that's with you on your daily tasks, gets work done faster, and gives you more time to make decisions.

Javier Castillo
Ops Manager

The Bradford Exchange

I don't see a world where I'd go back to doing things manually. Moby 2 helped us get three out of five underperforming campaigns back to target after we implemented its actions.

Sabrina Potirala
Marketing Director

PERK Energy

Moby 2 is on another level. My Manus AI usage has gone down 90% since Moby 2 rolled out. Moby 2 is connected to our data source of
truth and can autonomously take action.
It's incredible.

Isaac Galland
Paid Media

NOBL Travel

Moby 2 isn't just an incremental update. It handles complex analysis, multivariate forecasting, and smarter decision-making, significantly increasing my productivity.

Khizar Ahmed
Automation Engineer

×
Compass
Decisions grounded in measurement you trust.

Compass. Multi-touch attribution, MMM, and incrementally testing unified in one continuously-calibrated view of performance, so decisions drive growth.

Learn about Compass
What marketers can do with Compass
Shift spend

Get weekly action plans that tell you where to shift spend

Allocate budget

Allocate channel budget with real-time attribution signals

Prevent saturation

Identify channel saturation before efficiency drops

Measure growth

Connect every dollar directly to revenue growth

Prove Incrementality

Validate true channel impact with incrementality testing

See it in action

4x

Total revenue

Having MTA, MMM and Incrementality testing together means I’m no longer relying on one signal. The combination that gives me real confidence to move every week. 



With Compass, we’re building a measurement framework that will scale as we grow into new channels and markets.

Jacob Dorian
Head of Paid Media, Solace Bands

More Updates

Sonar Optimize (CAPI + Passback)

With new CAPI integrations for Reddit and Snapchat, plus attribution passback for Meta (open beta), Sonar Optimize lets ad platforms optimize for the outcomes that matter most to you.

Learn More
Clicks & Deterministic Views Attribution

Unify first-party clicks and verified views from Meta, TikTok, Pinterest, Vibe and Axon to understand the full-funnel impact of your marketing and what actually influences purchases.

Learn More
Hat Club

Clicks & Deterministic Views has caused us to see TikTok as an entirely separate emerging channel, instead of a similar audience to Instagram with a large amount of crossover.

Having deterministic view-through data also helps us feel better about trusting our intuition on post contributions to sales.

Steve Berman
Director of Performance Marketing

OGEE

With Sonar Optimize, we're able to bring Meta closer to the same signals we trust internally. Once that alignment happened, it felt like the system was finally working toward the definition of success we care about — driving an increase in new customer purchases by 213%.

Alex Stark
CMO

Harness the power of Claude, ChatGPT, and Gemini for ecommerce.

See what Moby 2 can do for your business.

Book a Demo
Frequently Asked Questions
Moby 2

What is Moby 2?

  • Moby 2 is Triple Whale's AI operator for ecommerce. Imagine your best operator. Now imagine they never sleep. That's Moby 2. It does the work (acts in your ad accounts, builds creatives, writes campaigns, generates landing pages), knows your business in real time (your data, your customers, your numbers, your lifetime of decisions), acts before you ask, and gets smarter every day. Tell Moby to "grow profitably" or "fix pacing" and it figures out how to get there, executes end-to-end, and keeps you in the loop. It's the biggest leap since we launched Moby: where Moby 1 answered, Moby 2 acts.

What's the difference between Moby 2 and general AI tools like Claude or ChatGPT?

  • Moby 2 doesn't compete with Claude, ChatGPT, or Gemini. It orchestrates them. Moby uses the same frontier models you might use directly, then runs them on top of something they'll never have on their own: your business, your data, your stack. It has access to your real-time business data, understands the connections and correlations across your metrics just like a teammate would, and understands ecommerce broadly so it knows what good looks like in your industry. That context and capability are why you can trust Moby to make the decisions that matter. Without it, you can't trust generic AI beyond simple tasks.

Who is Moby 2 for?

  • Moby 2 is built for brands and agencies of all sizes. Whether you're an in-house growth team, an agency managing multiple accounts, or a founder wearing every hat, Moby works as a force multiplier on the decisions that drive revenue. If you're making calls on paid media, email, retention, or merchandising every week, Moby is for you.

What can Moby 2 actually do?

  • A lot. Run your morning performance briefing. Pause losers and scale winners in Meta. Generate creative variant batches across every placement. Build a full Klaviyo campaign from a single brief and send it. Forecast inventory across your entire catalog with confidence intervals in under 3 minutes. Segment customers by any dimension and sync those audiences to Facebook, Google, TikTok, and more. Schedule any workflow to run automatically, and alert you via Slack, email, or push when something needs attention.

What are Moby Specialists?

  • Moby Specialists are pre-built and tested, agents from day one. Where Moby itself is the AI toolbox you can use to build anything your brand needs from scratch, Specialists are finished kits: purpose-built AI agents tuned for the jobs that drive growth.Three Specialists power paid media today:

    Moby Media Buyer. Runs ad campaigns across Meta and Google (more platforms coming soon), with every decision backed by first-party measurement. Optimizes for ROAS.
    Moby Creative Director. Ships a steady stream of on-brand creative built on your top performers, keeping diversity high and fatigue low. Optimizes for CTR.
    Moby Conversion Optimizer. Generates and continuously improves landing pages, informed by what's actually converting. Optimizes for conversion rate.

    Use them out of the box or customize them to your business needs. Have a question? Just talk to the specialists directly.

Do I need to learn how to prompt to get value out of Moby 2?

  • No, and that's the point. Most AI tools quietly require you to become an expert in prompting, in writing automations, in structuring requests just right. Moby 2 works the other way. If your request is ambiguous, it asks you a clarifying question. If it needs more context about your brand, Moby asks follow-ups and learns it from the conversation and remembers it. You describe the outcome you want in plain English, like "check how we're pacing against targets and fix anything that's off," and Moby figures out the rest. The goal is a tool your whole team can actually use on day one, not just the person who's spent a year learning how to talk to AI.

How does Moby 2 decide what to do, and can it explain its reasoning?

  • Moby uses your data, proven playbooks, and explicit constraints you set. It can explain what it's doing, why it's doing it, what evidence it used (metrics, time range), and what change it's proposing before execution.

What are automations?

  • Automations are the easiest way to offload recurring tasks. To create one, you just tell Moby what you want to get done. For example: "generate diverse creatives for my top products each week," "create a weekly report for our ad performance," or even "manage my Meta campaigns and optimize for NC ROAS." Moby will ask a series of follow-up questions to align on your goals, the cadence you want, and the exact actions you want it to take. Once set up, automations run on your schedule and surface actions for your review. Automations can run in copilot or autopilot. You stay in control the entire time.

How does Moby 2 learn my brand?

  • Moby has real-time, complete context to your brand thanks to the Context Engine. It combines a structured data retrieval system, deep ecommerce domain knowledge, and expert-crafted playbooks to help Moby understand your entire business, not just isolated metrics. On top of that, every conversation builds a permanent knowledge graph unique to your account. Tell Moby your attribution model, reporting preferences, naming conventions, and audience definitions once, and it applies them to every query, every workflow, forever. It cross-references past insights automatically, so month three feels dramatically smarter than day one. The longer you use it, the more it compounds.

Does Moby 2 work in languages other than English?

  • Yes. Moby can hold conversations and produce outputs in most major languages, since it's powered by frontier models that support them natively.

Is my data secure when Moby 2 connects to my accounts?

  • Yes. Moby 2 accesses your platforms through authorized API connections, the same secure integrations powering Triple Whale's intelligence platform today. All actions are logged, and you maintain full control over what Moby can do.

Will my data be used to train AI models?

  • No. Your data stays yours. Moby uses it to give you answers and take action on your behalf. It is not used to train foundation models or shared with other customers.

Can Moby 2 make changes to my accounts automatically? What control do I have?

  • Moby 2 is built to act, but you stay in control. For most actions, like pausing ad sets, adjusting budgets, or scheduling campaigns, Moby validates the change and queues it for your approval before executing. You can also set rules and thresholds so Moby knows exactly when to act autonomously and when to flag you first. Think of it as a growth operator that moves fast but never goes rogue.

What can't Moby 2 do (or won't do by design)?

  • Act outside your permissions and guardrails. Guarantee outcomes (ROAS, CPA). Replace your required compliance or legal review. Magically fix missing or incorrect tracking or disconnected integrations without your involvement. It will tell you what's blocked, what it can do next, and what it needs from you.

When will Moby 2 become available?

Compass

What is Compass and how do I get it?

  • Compass is Triple Whale's unified measurement solution for answering every marketer's most-asked question: what's actually driving revenue growth? It brings together multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality testing in one calibrated system, so you can trust the direction you're moving in with a decision-ready view of performance. Compass is available as an add-on to any Triple Whale plan. Talk to our team to get started.

Who is Compass for?

  • Compass is built for omnichannel brands with meaningful media spend across multiple channels, especially teams selling DTC, on marketplaces like Amazon and TikTok Shop, and through retail partners. It's a strong fit if you need to align stakeholders, prove marketing ROI, and make smarter budget decisions without relying on signals that change depending on the report you're looking at.

What makes Compass different from other unified measurement tools?

  • Many tools claim unified measurement. Compass is truly a closed-loop system that calibrates weekly and optimizes continuously. Incrementality validates what drives real lift, strengthening MMM confidence. MMM insights then guide when and where to test next, while MTA is continuously calibrated with proven performance signals at the campaign and ad set level. The result is a measurement flywheel that improves accuracy with every test and decision, driving smarter activation and more sustainable growth.

How is Compass different from MMM, MTA, or Incrementality on their own?

  • MMM, MTA, and incrementality are all useful, but individually, they're incomplete and often disagree. Compass connects all three methodologies in one continuously calibrated workflow. Incrementality works as the validation layer that keeps MMM and MTA grounded in your business reality, giving you a clearer view of impact across channels, campaigns, and spend to make faster, smarter decisions.

Does Compass support offline, retail, and omnichannel data?

  • Yes. Compass supports both online and offline data (including retail) so omnichannel brands can measure how marketing contributes to total revenue across ecommerce, marketplaces, and retail partners.

What channels does Compass support for incrementality testing?

  • Compass supports incrementality testing across major ad channels. Any channel with data in Triple Whale can be configured for Geo-Lift holdout tests.

Can Compass replace my current MMM provider or testing tool?

  • Yes. Compass unifies MTA, MMM, and incrementality in one, so you don't have to manage fragmented tools, multiple vendors, or disparate spreadsheets to get to an answer.

Do I need a data science team to use Compass?

  • No. Compass is built to remove the lift, so performance and growth teams can measure, test, and scale with hands-on expert support, without needing an in-house data science team.

How soon will I see results from Compass?

  • After onboarding, you can calibrate MMM and launch your first incrementality test within minutes. Insights come quickly, and results get more reliable as Compass continuously calibrates over time.

Moby 2

Moby 2

Moby 2

Moby 2