Dixxon achieves 3x ROI on Triple Whale, saving 260+ hours per year with Moby Agents
Established in 2013, Dixxon Flannel Company crafts premium flannels using their proprietary D-Tech fabric that doesn't wrinkle, shrink, or fade. With a business model focused on limited-edition product drops inspired by counter-cultures like motorcycles, skateboards, tattoos, and hardcore-punk music, Dixxon needed accurate attribution data to optimize their marketing spend and understand which customer cohorts delivered the highest lifetime value.
Challenges
Prior to implementing Triple Whale, Dixxon struggled with inaccurate attribution data from advertising platforms like Meta and Google, making it difficult to confidently allocate marketing spend and understand the customer journey.
"Platform level attribution is often way off. I didn't realize until we got Triple Whale up and running how much it could actually be off," says Austin Urlocker, Marketing Strategist at Dixxon
This lack of reliable data meant the team spent excessive time manually analyzing performance across disconnected platforms. They couldn't accurately measure channel incrementality or understand which product collaborations created the highest-value customers. Additionally, their existing data enrichment tool, Retention.com, was capturing only one fifth of the revenue being captured by Triple Whale.
Solution
After evaluating various attribution platforms, Dixxon chose Triple Whale for its comprehensive platform — going beyond attribution to provide advanced analytics.
"When it came to things like Moby [AI] being added into Triple Whale, it became more than just an attribution platform. We're buying a data science team with this investment."
The decision was validated almost immediately when Triple Whale's Sonar Send data enrichment with Klaviyo captured significantly more abandoned cart revenue than their previous solution. Within a month, this feature alone generated enough incremental revenue to cover their annual subscription cost.
Strategy
Triple Whale transformed Dixxon's marketing operations by providing a unified ecommerce intelligence platform for attribution, business intelligence, data enrichment, and optimization that empowered fast data-driven decision making across all channels.
Moby Agent-Powered Creative Optimization
Dixxon implemented Triple Whale's Moby Agents to automatically analyze creative performance across hundreds of ad variations across Meta and Google using the Creative Insights Agents. These agents identify top and underperforming creative assets that would otherwise be difficult to spot manually. What previously took Austin about 5 hours per week now takes 10 minutes.
"Moby Agents help me identify both underperforming and overperforming ads from the roughly 600 variations we run simultaneously. Agents have been a significant breakthrough that has greatly improved our operational efficiency."
Rapid Business Intelligence with Moby Chat
Dixxon uses Triple Whale's Moby Chat as their on-demand data science team, quickly answering complex business questions that would otherwise require extensive manual analysis.
"There's at least one conversation that happens in our office per week where someone asks a business impact question. And my answer is, I could figure that out with Moby [Chat], give me 15 minutes at most," explains Urlocker.
In one recent example, Moby Chat helped the team understand customer purchase frequency patterns, revealing that long-term customers (with 10-11 purchases) buy new products every two weeks. This validated Dixxon's limited-edition product strategy and confirmed the "addicting aspect" of their business model. (Often referenced by their customers as having an "ADIXXON")
Accurate Multi-Channel Attribution and In-platform Budget Optimization
Dixxon leverages Triple Whale's diverse attribution models to understand the true impact of each marketing channel. Austin regularly compares Triple Whale's Total Impact view against standard first-click and last-click models to build a comprehensive picture of customer journeys.
"I'm almost never in the actual ad platforms anymore unless I'm changing creative. When I'm scaling my budgets, I'm doing it solely from Triple Whale."
This streamlined approach has dramatically improved efficiency while driving better results. By managing ad budgets directly within Triple Whale, Austin avoids constantly switching between platforms and maintains a consistent optimization strategy. The platform's insights have also helped resolve internal debates about channel priorities, confirming Austin's hypothesis that Meta drives more incremental value than Google.
Customer Lifetime Value Analysis To Influence Inventory and Product Development
Dixxon used Triple Whale's Segment Builder and Cohort Analysis to gain insights into which customer segments delivered the highest lifetime value. They discovered that customers who purchased country music-themed flannels were worth over $1,000 after one year—nearly double the $503 value of motorsports customers. This insight has directly informed their product development strategy.
"This helps us understand where we should start doubling down from a product development standpoint—what categories we should really focus on based on the true value we're getting from these specific cohorts," says Urlocker.
Results
Triple Whale has dramatically improved Dixxon's marketing efficiency and performance while reducing the time spent on analysis and optimization tasks.
The platform's impact was most evident in their year-over-year performance, with Meta ROAS increasing by 169% and Google ROAS by 141% during Q4.
Sonar Send with Klaviyo generated over $500,000 in incremental revenue in just 6 months since implementation. Note: this is real revenue that wasn't being captured by their previous tools.
But what’s most valuable is the time savings and increased confidence in marketing decisions. What once took a week of manual analysis can now be answered confidently within an hour. Creative analysis alone that consumed 5 hours weekly now takes just 10 minutes with Moby Agents.
More broadly, Austin notes the comprehensive impact of Triple Whale across his entire workflow:
"My output with Triple Whale is twice what it would be if I was still doing all this work directly in each platform."
Ready to unlock incremental revenue and save hours every week with Moby Agents? Talk to our team to see how 30,000+ brands use Triple Whale to make confident, data-driven decisions faster than ever.
"When it came to things like Moby [AI] being added into Triple Whale, it became more than just an attribution platform. We're buying a data science team with this investment."
Dixxon achieves 3x ROI on Triple Whale, saving 260+ hours per year with Moby Agents
Established in 2013, Dixxon Flannel Company crafts premium flannels using their proprietary D-Tech fabric that doesn't wrinkle, shrink, or fade. With a business model focused on limited-edition product drops inspired by counter-cultures like motorcycles, skateboards, tattoos, and hardcore-punk music, Dixxon needed accurate attribution data to optimize their marketing spend and understand which customer cohorts delivered the highest lifetime value.
Challenge
Prior to implementing Triple Whale, Dixxon struggled with inaccurate attribution data from advertising platforms like Meta and Google, making it difficult to confidently allocate marketing spend and understand the customer journey.
"Platform level attribution is often way off. I didn't realize until we got Triple Whale up and running how much it could actually be off," says Austin Urlocker, Marketing Strategist at Dixxon
This lack of reliable data meant the team spent excessive time manually analyzing performance across disconnected platforms. They couldn't accurately measure channel incrementality or understand which product collaborations created the highest-value customers. Additionally, their existing data enrichment tool, Retention.com, was capturing only one fifth of the revenue being captured by Triple Whale.
Solution
After evaluating various attribution platforms, Dixxon chose Triple Whale for its comprehensive platform — going beyond attribution to provide advanced analytics.
"When it came to things like Moby [AI] being added into Triple Whale, it became more than just an attribution platform. We're buying a data science team with this investment."
The decision was validated almost immediately when Triple Whale's Sonar Send data enrichment with Klaviyo captured significantly more abandoned cart revenue than their previous solution. Within a month, this feature alone generated enough incremental revenue to cover their annual subscription cost.
"When it came to things like Moby [AI] being added into Triple Whale, it became more than just an attribution platform. We're buying a data science team with this investment."
Dixxon achieves 3x ROI on Triple Whale, saving 260+ hours per year with Moby Agents
Dixxon Flannel Company achieved a 3x ROI on their Triple Whale investment within three months, saving 260+ hours annually through AI-powered analytics that increased their Meta ROAS by 169% and Google ROAS by 141% year-over-year while capturing over $500,000 in previously missed revenue.
THE RESULTS
THE RESULTS
THE RESULTS
Austin Urlocker
Marketing Strategist
"When it came to things like Moby [AI] being added into Triple Whale, it became more than just an attribution platform. We're buying a data science team with this investment."
Discover more about
Dixxon Flannel Company
Overview
Established in 2013, Dixxon Flannel Company crafts premium flannels using their proprietary D-Tech fabric that doesn't wrinkle, shrink, or fade. With a business model focused on limited-edition product drops inspired by counter-cultures like motorcycles, skateboards, tattoos, and hardcore-punk music, Dixxon needed accurate attribution data to optimize their marketing spend and understand which customer cohorts delivered the highest lifetime value.
Challenge
Prior to implementing Triple Whale, Dixxon struggled with inaccurate attribution data from advertising platforms like Meta and Google, making it difficult to confidently allocate marketing spend and understand the customer journey.
"Platform level attribution is often way off. I didn't realize until we got Triple Whale up and running how much it could actually be off," says Austin Urlocker, Marketing Strategist at Dixxon
This lack of reliable data meant the team spent excessive time manually analyzing performance across disconnected platforms. They couldn't accurately measure channel incrementality or understand which product collaborations created the highest-value customers. Additionally, their existing data enrichment tool, Retention.com, was capturing only one fifth of the revenue being captured by Triple Whale.
Solution
After evaluating various attribution platforms, Dixxon chose Triple Whale for its comprehensive platform — going beyond attribution to provide advanced analytics.
"When it came to things like Moby [AI] being added into Triple Whale, it became more than just an attribution platform. We're buying a data science team with this investment."
The decision was validated almost immediately when Triple Whale's Sonar Send data enrichment with Klaviyo captured significantly more abandoned cart revenue than their previous solution. Within a month, this feature alone generated enough incremental revenue to cover their annual subscription cost.
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Results
Triple Whale transformed Dixxon's marketing operations by providing a unified ecommerce intelligence platform for attribution, business intelligence, data enrichment, and optimization that empowered fast data-driven decision making across all channels.
Moby Agent-Powered Creative Optimization
Dixxon implemented Triple Whale's Moby Agents to automatically analyze creative performance across hundreds of ad variations across Meta and Google using the Creative Insights Agents. These agents identify top and underperforming creative assets that would otherwise be difficult to spot manually. What previously took Austin about 5 hours per week now takes 10 minutes.
"Moby Agents help me identify both underperforming and overperforming ads from the roughly 600 variations we run simultaneously. Agents have been a significant breakthrough that has greatly improved our operational efficiency."
Rapid Business Intelligence with Moby Chat
Dixxon uses Triple Whale's Moby Chat as their on-demand data science team, quickly answering complex business questions that would otherwise require extensive manual analysis.
"There's at least one conversation that happens in our office per week where someone asks a business impact question. And my answer is, I could figure that out with Moby [Chat], give me 15 minutes at most," explains Urlocker.
In one recent example, Moby Chat helped the team understand customer purchase frequency patterns, revealing that long-term customers (with 10-11 purchases) buy new products every two weeks. This validated Dixxon's limited-edition product strategy and confirmed the "addicting aspect" of their business model. (Often referenced by their customers as having an "ADIXXON")
Accurate Multi-Channel Attribution and In-platform Budget Optimization
Dixxon leverages Triple Whale's diverse attribution models to understand the true impact of each marketing channel. Austin regularly compares Triple Whale's Total Impact view against standard first-click and last-click models to build a comprehensive picture of customer journeys.
"I'm almost never in the actual ad platforms anymore unless I'm changing creative. When I'm scaling my budgets, I'm doing it solely from Triple Whale."
This streamlined approach has dramatically improved efficiency while driving better results. By managing ad budgets directly within Triple Whale, Austin avoids constantly switching between platforms and maintains a consistent optimization strategy. The platform's insights have also helped resolve internal debates about channel priorities, confirming Austin's hypothesis that Meta drives more incremental value than Google.
Customer Lifetime Value Analysis To Influence Inventory and Product Development
Dixxon used Triple Whale's Segment Builder and Cohort Analysis to gain insights into which customer segments delivered the highest lifetime value. They discovered that customers who purchased country music-themed flannels were worth over $1,000 after one year—nearly double the $503 value of motorsports customers. This insight has directly informed their product development strategy.
"This helps us understand where we should start doubling down from a product development standpoint—what categories we should really focus on based on the true value we're getting from these specific cohorts," says Urlocker.
Results
Triple Whale has dramatically improved Dixxon's marketing efficiency and performance while reducing the time spent on analysis and optimization tasks.
The platform's impact was most evident in their year-over-year performance, with Meta ROAS increasing by 169% and Google ROAS by 141% during Q4.
Sonar Send with Klaviyo generated over $500,000 in incremental revenue in just 6 months since implementation. Note: this is real revenue that wasn't being captured by their previous tools.
But what’s most valuable is the time savings and increased confidence in marketing decisions. What once took a week of manual analysis can now be answered confidently within an hour. Creative analysis alone that consumed 5 hours weekly now takes just 10 minutes with Moby Agents.
More broadly, Austin notes the comprehensive impact of Triple Whale across his entire workflow:
"My output with Triple Whale is twice what it would be if I was still doing all this work directly in each platform."
Ready to unlock incremental revenue and save hours every week with Moby Agents? Talk to our team to see how 30,000+ brands use Triple Whale to make confident, data-driven decisions faster than ever.
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