Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
Whale Informed #001: What’s Happening in ECommerce?
Introducing Whale Informed, the show where we don't provide business advice, but we do tell you what's happening in and around the ecommerce world. In this blog from the episode content, we break down authentic brand endorsements, the path to the first 1-person $1 billion dollar company, and a peek into some 2023 industry trends. Give it a read!
Multi-Touch Attribution (MTA): What It Is and How to Use It
2024 So Far: A Tough Start, or Just as Expected?
No holiday hangovers allowed! Here's how Triple Whale clients are tackling the typical slow period of January, with marketing metrics from Meta, Google Ads, and TikTok along with some industry insights from agencies.
Exploring B2B Marketing Attribution
In this blog post, we're going to dive deep into the world of B2B marketing attribution. We'll cover its importance, the different models available, and how to choose the right one for your business.
How Can Big Data Improve Customer Experience?
This article outlines some ways to utilize big data to improve the customer experience, and how some cutting-edge AI tools can break down big data barriers to make the valuable information more accessible to your team.
Triple Whale Has a New Look: Better Design for Better Decisions
Take a peek at our new look and learn why good UX/UI is important for brands like ours (and yours)!
Yotpo x Triple Whale for SMS + Email Marketing Magic
Introducing a brand new integration, Yotpo x Triple Whale. Now you can track your SMS + Email marketing campaign performance directly within Triple Whale, so you can make better decisions with your data.
8 Agencies Spill Their 2023 Lessons
After surviving yet another unprecedented year, eight marketing agencies are sharing their top predictions for 2024 based on some hard lessons learned in 2023.
ShipStation x Triple Whale for Shipping Data Insights
Managing your shipping and fulfillment data just got a whole lot easier with the new ShipStation x Triple Whale integration!
ShipBob x Triple Whale Integration for Fulfillment Data Insights
With the Triple Whale x ShipBob integration, you can track your fulfillment metrics right in your Triple Whale dashboard!
Enhancing Customer Understanding with Cohort Analysis
When you track and analyze cohorts, you can craft highly effective marketing campaigns without going over your budgeted ad spend. This article outlines how cohort analysis is your ticket o an improved understanding of your customers and what motivates them to purchase your products.
Black Friday Facebook Ads: Data, Strategies, and AI Automations for 2026
Learn how to win with Black Friday Facebook ads in 2026 — performance trends, strategies, creative tips, and AI tools to boost ROAS during BFCM.