Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
The Data Platform DTC Disruptors Need: Lessons From True Classic
Many DTC brand owners find themselves in a black hole of business logic as they scale, and trying to gather information from several platforms at once means it's more difficult to make confident decisions with the data. Christina Springer Owen detailed how True Classic built a data platform from the ground up in her talk at The Whalies, and she provided some very actionable advice for creating and using a stable data platform.
Talk to Data: Best Practices for Effective Data Management
The next generation of Triple wWhale features an easy way to talk to your data, but you have to know how to ask the right questions. In this blog, we'll discuss best practices for data management as well as best practices for using SQL in marketing.
How Beauty Brands Use ShipBob & Triple Whale to Scale
In this article, we’ll discuss why brands in the Health & Beauty sector need to make shipping fulfillment a priority as they scale their business from zero to multi-million dollar revenue, and how ShipBob and Triple Whale can help get them there.
11 Ways to Create a Strong Brand Identity for Ecommerce Website
Looking for ways to create a strong brand identity for an ecommerce website? Boost your ecommerce site's recognition by implementing these 11 concise tactics.
DTC Killed the Mall Shoe Store: The Rise of Omnichannel Commerce
Remember when we actually enjoyed shopping malls? In this article, we'll talk about how direct-to-consumer sales have nearly made malls a thing of the past and what brick-and-mortar retailers can do to seamlessly operate their business both online and in-person. Because, at this point, if you’re only selling brick-and-mortar, you’re losing out on sales.
Building the Next Gymshark: Economies of Scale
It's hard to believe a company like Gymshark started in a garage and is now competing with brands like Nike, Lululemon, and Adidas. We got a peek at Gymshark's 2023 financials, which showed 15% year-over-year growth and a slim 1.8% profit margin. How does their marketing spend compare to Triple Whale brands in a similar revenue cohort? Answer: they spend way, way more. Read on to find out why.
Simple Modern’s Simple Strategy for Breaking into Retail Sales
It's tough work getting into the country's biggest retailers, and Simple Modern has laid out a strategy for taking a successful DTC business from online-only to filling the shelves of Target, Walmart, and Costco. Lots of lessons for how to successfully pitch your product to brokers and buyers in this article!
People Buy From People: The Future of Creator x Brand Collabs
The MKBHD x Ridge partnership represents a new trend in ecommerce, where a well-known creator joins forces with an established brand, rather than trying to build their own business from the ground up. In this article, we’ll discuss why this type of partnership is mutually-beneficial and why we believe it represents the future for creator-led brand partnerships.
Cannabis in Ecommerce: How Brēz Set a New Standard for Alcohol-Alternative Beverages
Have you noticed a lot more alcohol-free or alcohol alternative beverages popping up? You're not the only one, and it's a real movement! In this article, we'll discuss what Brēz is, what sets it apart, and take a look at its January 2024 ecommerce statistics benchmarked against other Triple Whale Food & Beverage brands.
How Apparel Brands Use Triple Whale & Yotpo to Scale
In this article, we’ll discuss why SMS/Email campaigns are essential for scaling Apparel brands, examples of the types of messages/campaigns that drive sales, and how a Yotpo x Triple Whale integration can empower you with a bird’s eye view of your data, to make better decisions.
8 Agencies Spill Their 2023 Lessons
After surviving yet another unprecedented year, eight marketing agencies are sharing their top predictions for 2024 based on some hard lessons learned in 2023.
Enhancing Customer Understanding with Cohort Analysis
When you track and analyze cohorts, you can craft highly effective marketing campaigns without going over your budgeted ad spend. This article outlines how cohort analysis is your ticket o an improved understanding of your customers and what motivates them to purchase your products.