Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
How to Build THE Perfect Data Analytics Dashboard
Today, we'll delve into the secrets of building the perfect data analytics dashboard that will revolutionize the way you interpret and analyze information
Link Tracking Protection: What Ecommerce Brands Need to Know About iOS 17
Apple's iOS 17 update includes a new feature called Link Tracking Protection, which automatically removes user-identifiable tracking parameters from URLs.
Customer Lifecycle Marketing Strategy: A Data-Driven Framework for Ecommerce Growth
As a business owner or marketer, you've probably heard of the term "customer lifecycle marketing strategy." But what exactly does it mean, and why is it so important?
Understanding Revenue Attribution and Why It's Important
If you don't know where your sales are coming from, you're wasting advertising dollars.
Mastering Lifecycle Marketing for eCommerce: The Complete Guide
In this guide to mastering lifecycle marketing, we'll show you how to create a personalized and effective customer lifecycle marketing that will help your business flourish like a well-tended garden.
Customer Lifecycle vs. Customer Journey: A Clear-Cut Guide for Modern Marketers
Customer lifecycle tracks business stages; customer journey maps the buyer’s experience. Learn how they work together to improve retention and satisfaction.
Customer Journey Mapping: Charting a Course for Business Success
In this post, we'll explore what exactly customer lifecycle journey mapping is, why it matters in e-commerce businesses, the stages involved in creating a map for success, and some tips on how to get started.
Customer Lifecycle Journey Mapping: What You Need To Know
The lifecycle of your customer should take center place in your business strategy. With customer lifecycle journey mapping, you can use data to optimize and improve the entire customer experience from start to finish.
The Complete Guide to Ad Attribution in 2023
Ad attribution is the key to understanding the success of marketing campaigns. It’s a data-driven technique that helps us understand which elements of our advertising campaigns are contributing to their success, by giving credit to the various marketing touchpoints along a customer’s journey that leads to a conversion.
What Is a Post-Purchase Survey? How to Collect Smarter Feedback After Checkout
Post-purchase surveys can gather useful customer feedback, improve retention, and drive better business decisions — but only if you ask the right questions.
Triple Whale’s Total Impact Attribution Model
Triple Whale’s Total Impact Model is a holistic approach to marketing attribution. The new gold standard.
Mobile Attribution: The Definitive Guide for eCommerce Businesses
Mobile attribution is essential for eCommerce businesses in the same way that a compass is essential when navigating uncharted waters. Without it, eCommerce businesses may find themselves adrift and in a sea of uncertainty.