Triple Whale blog

Unveiling the Essence: A Deep Dive into Time Decay Attribution Models

When it comes to marketing, it might be difficult to determine which marketing interaction has an impact on a consumer's decision to make a purchase. In this article, we'll cover what the Time Decay Attribution Model is and how more credit can be attributed to the most recent interactions prior to the purchase.

Everything You Need To Know About Channel Attribution

A customer may visit many channels along their journey before making a purchase or conversion. In this article, we will examine everything from what a multi-channel attribution model is to how it can impact your business, Google Analytics, your marketing budget, and more. You'll learn about multi-channel attribution models and how they're related to marketing campaigns, customer data, etc. Read on!

The Art and Science of the Markov Chain Attribution Model

If you're not first, you're last. That's how we used to look at attribution. But the Markov Chain Attribution takes various touchpoints into account to examine the likelihood or probability led the customer toward the final action: the sale. Read this blog article to uncover the fundamentals of the Markov Chain Attribution Model for Marketing.

Your Guide to Multi-Channel Attribution: How It Works and When to Use It

Unlock marketing ROI with multi-channel attribution. Optimize budgets, high-value channels, and your customer journey with AI-powered data-driven decisions.

DTC Killed the Mall Shoe Store: The Rise of Omnichannel Commerce

Remember when we actually enjoyed shopping malls? In this article, we'll talk about how direct-to-consumer sales have nearly made malls a thing of the past and what brick-and-mortar retailers can do to seamlessly operate their business both online and in-person. Because, at this point, if you’re only selling brick-and-mortar, you’re losing out on sales. 

Unveiling the Mysteries of Attribution Reporting

As a marketer, you can sometimes feel like you're running a bunch of ads without actually knowing which ones are working. Attribution in marketing is vital to ads management and driving sales to the bottom line. Read on to find out more about how to unveil the mysteries of attribution with Triple Whale!

What Is Linear Attribution? A Clear Guide for Marketers

Think all touchpoints matter equally? The linear attribution model does — sometimes wisely, sometimes not. See how to use it to your advantage.

Multi-Touch Attribution (MTA): What It Is and How to Use It

Exploring B2B Marketing Attribution

In this blog post, we're going to dive deep into the world of B2B marketing attribution. We'll cover its importance, the different models available, and how to choose the right one for your business.

Enhancing Customer Understanding with Cohort Analysis

When you track and analyze cohorts, you can craft highly effective marketing campaigns without going over your budgeted ad spend. This article outlines how cohort analysis is your ticket o an improved understanding of your customers and what motivates them to purchase your products.

You’ve Got (Direct) Mail: How DTC Brands Can Use Old School Marketing in New Ways

A review of why direct mail is relevant for ECommerce businesses, its benefits, how to set up a direct mail campaign along with tips for success, and how to measure your campaign performance.

Purchasing Moments: 8 Ways to Create Them

From product launches to fake holidays, take a look at eight marketing strategies for generating the most pivotal of moments: the purchase.