Triple Whale blog
Browse expert content across ecommerce strategies, industry benchmarks, and the latest in AI automation. Select a category to explore more.
Our company's evolution: The vision behind our new brand identity
A word from our co-founder, Maxx.
Ecommerce Benchmarks 2026: Key Metrics & Industry Data
Explore 2026 ecommerce benchmarks for conversion rate, AOV, add-to-cart rate, abandonment, and channel performance, plus insights to improve each KPI.
See what Moby 2 can
do for your business.Every plan includes Moby. Higher tiers add capacity, evolving Moby from answering questions to running your business.
A Guide to Incrementality Testing Methods: Different Ways to Measure True Marketing Impact
Explore common incrementality testing methods, such as geo experiments, ghost ads, and PSA tests, to find the best fit for your marketing strategy.
What Is Incrementality Testing? The Ultimate Guide for Modern Marketers
This guide explains how incrementality works, how it differs from A/B testing and attribution, which methods to use (lift tests, ghost ads, GeoLift, natural experiments), and how to apply results to optimize spend with confidence.
How to Choose the Right Attribution Model: An Expert Guide for Triple Whale Users
This expert guide breaks down Triple Whale’s attribution models — when to use each, how they work, and how to align them with your goals, industry, and funnel stage— so you can confidently measure what actually drives growth.
Incrementality Testing vs. A/B Testing: What’s the Difference and When to Use Each
The main difference between incrementality testing and A/B testing? Causality vs. comparison. Learn all about when to use each method, and why.
The SEO Attribution Gap: How AI Attribution Models Are Breaking Shopify Data
AI attribution models distort Shopify data and undervalue SEO. Learn why GA4, Meta, and SGE mislead attribution and how to fix it.
iOS 26 Update: How to Navigate Apple's New UTM Tracking Changes
Triple Whale tests Apple's new iOS 26 UTM tracking. Spoiler alert: Your attribution data stays reliable.
Marketing Mix Modeling (MMM): How to Optimize Your Marketing Strategy with Data-Driven Insights
Marketing mix modeling (MMM) helps businesses analyze and optimize marketing spend. See examples, benefits, and compare it to multi-touch attribution (MTA).
Black Friday Statistics: How 29,745 Brands Owned Black Friday 2024
On Black Friday, Triple Whale customers captured over $717 million in revenue - in a single day - representing an increase of 44.78% over Black Friday 2023. In this article, we'll dive into ad performance metrics for the Friday of all Fridays, which has set the tone for the biggest BFCM on record.
Understanding Cross-Channel Attribution in a Multi-Platform World
How to Use Marketing Campaign Analytics in Ecommerce
In this guide, we will explain 10 ways to use SQL for campaign analytics and introduce a way to get the benefits of SQL without having to learn it.
Decoding the Customer Journey: The Position-Based Attribution Model Unveiled
The evolution of attribution models has paralleled the complexity of consumer paths in the digital age. As marketing campaigns became multichannel and consumers began interacting across multiple platforms, the need for sophisticated models like position-based attribution became apparent. In this article, we outline exactly what position-based attribution is and how it can lead to more efficient and effective marketing efforts.
The Data Platform DTC Disruptors Need: Lessons From True Classic
Many DTC brand owners find themselves in a black hole of business logic as they scale, and trying to gather information from several platforms at once means it's more difficult to make confident decisions with the data. Christina Springer Owen detailed how True Classic built a data platform from the ground up in her talk at The Whalies, and she provided some very actionable advice for creating and using a stable data platform.