Post-iOS 14 pixel data captures data up to 7 days after click. Post-purchase surveys are based on customer-reported responses, and aren’t held to this data-sharing timeline. This means you can close any remaining gaps to get attribution for any orders that slip through the window! Post Purchase Surveys help attribute revenue back to organic and hard-to-track channels like word of mouth, podcasts, influencers, direct mail, out-of-home ads, and more.
Because KNO surveys are natively built into your confirmation page, 45% of orders complete the survey. This is high-intent traffic that can then be funneled into taking an action. For example send this traffic to a refer-a-friend program, to download your mobile app, or even drive reviews. The options are limitless.
Get to the core of who your customer is. How old are they, who are they buying for, how they identify their gender, and WHY they are buying? This in turn helps you craft messaging to a specific persona.
CMO at OBVI
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