How Triple Whale helped Obvi scale ad spend by 117% after iOS 14

When the IOS 14 update hindered Obvi's in-app social performance, they turned to Triple Whale.

THE RESULTS

67%
increase in revenue
2,800 hours
of manual calculation saved
44%
decrease in Facebook CPA

THE RESULTS

67%
increase in revenue
2,800 hours
of manual calculation saved
44%
decrease in Facebook CPA

THE RESULTS

67%
increase in revenue
2,800 hours
of manual calculation saved
44%
decrease in Facebook CPA

Ash Melwani

CMO and Co-Founder, Obvi

We were able to bring our marketing budget back up from $300K a month to $650K, which was a new record. It was all because of how Triple Whale helped us understand our data and pull the levers at our disposal.

Overview

Just before the iOS 14 update was released, Obvi had been on a hockey stick trajectory, scaling from launch to multi-million dollar revenue in less than two years. But the data tracking changes threatened to gut their momentum. CMO and Co-founder Ash Melwani started searching for a solution.

Challenge

In-platform data on Facebook and TikTok was especially unreliable. When platform reporting showed an ad was working well, Ash scaled the spend, only to find no sales would come through. With returns plummeting, they had to drop their marketing budget from $600K to $300K. It was a disheartening setback.

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