Obvi now relies on Triple Whale data when it comes to making decisions regarding ad spend. Here are some of the tactics they’ve used to achieve their success story:

• Leaning in to Triple Whale’s Insights: Implementing Triple Whale reignited Obvi’s marketing performance and revenue growth. According to Ashvin, “After the iOS privacy updates, a lot of brands weren’t able to manage their marketing efficiently. But Triple Whale filled in the information gaps and helped us spend more on marketing. Having a tool like this is crucial.”

• Leveraging Triple Pixel’s Omni-Channel Attribution Insights: Ash was blown away by how much the Triple Pixel data revealed about his business. “The sheer amount of data that they’re able to see and operate based on is something you can’t get anywhere else,” Ash said. “When we leaned into the data that Triple was showing instead of the data from Facebook, we went from $90 CPA back down to $50.” Knowing exactly how much revenue was attributed to every ad finally let his team optimize with confidence.

• Exploring Detailed Customer Acquisition Cost Data: One key metric in Triple Whale reporting was N-CAC, which isolates the cost of acquiring new customers through an ad, rather than lumping them in with repeat buyers. For Obvi, it was an important distinction. "Leaning into N-CAC allowed us to not only grow the business, but to nurture and improve LTV. It helped us switch gears and scale the business back to where it was before,” Ash said.  The data showed Ash that their ads were capturing 50% of returning customers, who had lower LTV because they were less likely to purchase again in the near future. With adjustments to targeting, content, and offers, he was able to shift the balance, winning more new customers and setting up more long-term value with every ad.