How Triple Whale helped Obvi scale ad spend by 117% after iOS 14
When the iOS 14 update hindered Obvi's digital marketing performance, they turned to Triple Whale.
THE RESULTS
Ash Melwani
CMO and Co-Founder, Obvi
"We were able to bring our marketing budget back up from $300K a month to $650K, which was a new record. It was all because of how Triple Whale helped us understand our data and pull the levers at our disposal."
Overview
Just before the iOS 14 update was released, Obvi had been on a hockey stick trajectory, scaling from launch to multi-million dollar revenue in less than two years. But the data tracking changes threatened to gut their momentum. CMO and Co-founder Ash Melwani started searching for a solution.
Challenge
In-platform data on Facebook and TikTok was especially unreliable. When platform reporting showed an ad was working well, Ash scaled the spend, only to find no sales would come through. With returns plummeting, they had to drop their marketing budget from $600K to $300K. It was a disheartening setback.
Solution
Implementing Triple Whale reignited Obvi’s marketing performance and revenue growth. Ash was blown away by how much the Triple Pixel data revealed about his business. Knowing exactly how much revenue was attributed to every ad finally let his team optimize with confidence.
Pre-calculated, detailed insights enabled the Obvi team to optimize for core metrics such as N-CAC (new customer acqusition cost), LTV (lifetime value), and CPA (cost per action).
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Results
After the iOS 14 setbacks, Triple Pixel data helped Obvi reignite their profitability and scale up marketing by 117%. The efficiency of their ads skyrocketed, crushing their old Facebook CPA by 44%, and spiking ad revenue by 67%.
Beyond the significant performance growth, the Obvi team identified over 2,080 hours of time savings per year, as tedious manual reporting became a thing of the past.
