Implementing Triple Whale reignited Obvi’s marketing performance and revenue growth. Ash was blown away by how much the Triple Pixel data revealed about his business. Knowing exactly how much revenue was attributed to every ad finally let his team optimize with confidence.
Pre-calculated, detailed insights enabled the Obvi team to optimize for core metrics such as N-CAC (new customer acqusition cost), LTV (lifetime value), and CPA (cost per action).
After the iOS 14 setbacks, Triple Pixel data helped Obvi reignite their profitability and scale up marketing by 117%. The efficiency of their ads skyrocketed, crushing their old Facebook CPA by 44%, and spiking ad revenue by 67%.
Beyond the significant performance growth, the Obvi team identified over 2,080 hours of time savings per year, as tedious manual reporting became a thing of the past.