Triple Whale

This is Triple Whale

We built something you’ll love so you can stop doing things you hate.We’ve raised over $50M, spent two years innovating, and had the dedication of 125 team members working on this product to get here. And today, we’re thrilled to introduce the future of online business: the next generation of Triple Whale.

7 Strategies to Improve ROAS in 2024 and Beyond

If you're looking for ways to improve ROAS, we've got 7 actionable strategies from ecommerce experts you can apply to your marketing efforts, today!

A Guide to Ecommerce Metrics

Need a refresher on all things ecommerce metrics? Look no further! In this short blog, we've outlined some of our favorite metrics for keeping track of your ecommerce business: ROAS, CPA, CPC, CTA, CPM, and MER. Understanding and utilizing these metrics are key to a healthy business, and Triple Whale is here to help.

How to Use Marketing Campaign Analytics in Ecommerce

In this guide, we will explain 10 ways to use SQL for campaign analytics and introduce a way to get the benefits of SQL without having to learn it.

A Guide to Ecommerce Metrics

CPM, CPC, CPA...what are they, and how do they all work together to impact your return on ad spend (ROAS)? This article outlines the important metrics you'll need to be intimately familiar with to maximize your DTC business's ad performance.

Unraveling Cross-Channel Attribution: A Comprehensive Guide

The emergence of machine learning and artificial intelligence in marketing analytics represents the latest frontier in the evolution of cross-channel attribution, promising even greater accuracy and insights. In this article, we'll provide an overview of what attribution models are, some of the most popular attribution models, and the best practices for implementing a cross-channel attribution strategy in today's marketing world.

How to Use Marketing Campaign Analytics in Ecommerce

In this guide, we will explain 10 ways to use SQL for campaign analytics and introduce a way to get the benefits of SQL without having to learn it.

SQL for Marketers: 7 Essential SQL Queries Every Ecommerce Marketer Must Know

In this article, we’ll share the most useful SQL queries for ecommerce marketing and how you can put this data into action. Triple Whale lets you chat with your data so you don’t have to write SQL queries from scratch. But experimenting with beginner SQL will help you use Triple Whale to ask the right questions about your data.

Negative Cash Conversion Cycle: What It Is And How To Achieve It

A cash conversion cycle (CCC) is the amount of time it takes a business to convert its investments in inventory and other resources into cash from sales.

Feb 17, 2023

All content by expert

This is Triple Whale

7 Strategies to Improve ROAS in 2024 and Beyond

A Guide to Ecommerce Metrics

How to Use Marketing Campaign Analytics in Ecommerce

A Guide to Ecommerce Metrics

Unraveling Cross-Channel Attribution: A Comprehensive Guide

How to Use Marketing Campaign Analytics in Ecommerce

SQL for Marketers: 7 Essential SQL Queries Every Ecommerce Marketer Must Know

Negative Cash Conversion Cycle: What It Is And How To Achieve It