Drew is the COO of Mad Rabbit, a LA-based brand moving to create a new category in skincare; tattoo skincare. He's an expert on all things ecomm and CPG, and recently led Mad Rabbit through a $10M Series A funding round. Prior to joining the brand, Drew was a public equities analyst covering and taking internet companies public. Follow Drew on Twitter: @drewfallon12
A breakdown of breakeven ROAS and how it may be useful in building your hyper-growth DTC brand.
Taking a deeper look into seasonal trends in DTC purchases and how you can maximize your ROI on ads in every quarter.
If you don't know where your sales are coming from, you're wasting advertising dollars.
The drought in the funding markets over the last few quarters may have you curious what's really going on. Drew's here to unpack the state of Consumer VC in 2023 for us.
Feeling like DTC is dead? Drew doesn't totally agree. Here are his predictions for the future of ecommerce.
Mad Rabbit recently raised a $10M Series A round. Drew Fallon, COO, shared his top 5 learnings with us here.