Drew Fallon

Drew is the COO of Mad Rabbit, a LA-based brand moving to create a new category in skincare; tattoo skincare. He's an expert on all things ecomm and CPG, and recently led Mad Rabbit through a $10M Series A funding round. Prior to joining the brand, Drew was a public equities analyst covering and taking internet companies public. Follow Drew on Twitter: @drewfallon12

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Let's Talk Breakeven ROAS (Return on Ad Spend)

A breakdown of breakeven ROAS and how it may be useful in building your hyper-growth DTC brand.

Understanding How Trends and Seasonality Can Influence Demand to Maximize Adspend

Taking a deeper look into seasonal trends in DTC purchases and how you can maximize your ROI on ads in every quarter.

Jun 2, 2023

Understanding Revenue Attribution and Why It's Important

If you don't know where your sales are coming from, you're wasting advertising dollars.

Thoughts on the Current State of the Consumer Venture Capital

The drought in the funding markets over the last few quarters may have you curious what's really going on. Drew's here to unpack the state of Consumer VC in 2023 for us.

Apr 24, 2023

Is Ecommerce Dead? The Evolution of the Middleman

Feeling like DTC is dead? Drew doesn't totally agree. Here are his predictions for the future of ecommerce.

Apr 19, 2023

Top 5 Learnings from Raising a $10M Series A in 2023

Mad Rabbit recently raised a $10M Series A round. Drew Fallon, COO, shared his top 5 learnings with us here.

Apr 13, 2023

Financing Your Business With Debt: Things to Consider

Considering financing your business with debt? Learn about the popular types of ecommerce debt instruments and explore which one might be the best fit for your business here.

Apr 7, 2023

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