Cody Plofker

Cody Plofker is CMO at Jones Road Beauty. He's on a mission to grow a DTC empire, share what he's learning, and be a force of positivity.

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😳 CX Is The New Brand Marketing... Is Brand Marketing Dead?

There’s a huge reckoning happening in DTC and the lines between brand and performance marketing are becoming blurred. In the this article we'll get into why I think CX is the new brand marketing for up and coming DTC companies.

🎯 My Exact FB Ads Strategy For 2022

Today, I’d like to talk about my plans for our Facebook ad account in 2022. I’m going to try to keep this short, sweet, and valuable so let’s get right to it.

🎰 How I Plan To Double Our Business In 2022

In this article you'll get peak into my brain and thought process as I’m thinking about and planning for my company's growth in 2022.

14 Important Ecommerce Metrics to Track

It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are 14 of the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.

TikTok Ads vs. Facebook Ads in 2023

Let’s talk TikTok Ads vs. Facebook Ads. In this post, we run through the pros and cons of each platform, and talk about which is best for advertising in 2023.

Here's Why Performance Marketing Is Dead (And Brand Marketing Isn't)

In this post, Cody Plofker lays out an incredible breakdown of how performance marketing and brand marketing are evolving in the near future.

Cody Plofker on Managing an 8 Figure A Year Brand

Cody Plofker the Head of Marketing at Jones Road stops by to share his journey from S & C coach to media buying savant. He articulates some macro takeaways on how he structures budget and pontificates on the epicness of jet skiing. The force is strong with this one... *Editor's note: I forget to switch my headphones. There is a little echo in the first couple mins that goes away. Sowwwwy. Won't happen again :) #ROAS

What ADS are NOT Working on TikTok and How To Fix That

In this episode of adsepend we go over what is and more importantly what is NOT working for us on tiktok and how we fix what's not working. #Adspend

Is MER a Useful KPI?

Today, the boys are back together and dive into MER. Is it a useful KPI? In what context? Listen to this episode to hear our thoughts. #Adspend #EP9

How To Scale TikTok Ads Profitably In 2022

Welcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker as they dive into all things media buying and eCommerce marketing. #Adspend

This is What's Working RIGHT NOW in Media Buying!

Welcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker as they dive into all things media buying and eCommerce marketing. #Adspend

How Zach Stuck Built a 6 Figure Brand in 30 Days & How He Builds Brands

In this episode of Adspend with Zach stuck we delve into his strategy for building brands, why he just bought a new company, and how he approaches DTC. #Adspend

1 Day Click VS 7 Day Click One Day View...

In this episode of adspend we duke it out over what's better, 1 Day Click or 7 Day Click One Day View. While there may not be a definite right answer to this question we hope this gives you the insight needed to help you run ads on Facebook. We also talk about retargeting and the important role it plays. #Adspend

Revealing the BIGGEST Secrets in Media Buying

Welcome to Adspend, a podcast brought to you by Triple Whale! Join our fantastic hosts Rabah Rahil, Ash Melwani, and Cody Plofker as they dive into all things media buying and ecommerce marketing.#Adspend

How To Optimize Your Ads Post iOS 14

In this episode of adsepend we go over how to navigate and optimize paid media and ads in a post iOS 14 landscape. #Adspend

How To Increase Customer Retention For DTC Brands

In this episode of adspend we go over how to increase customer retention and drive LTV per customer. #Adspend

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