Learn more about the real-time command center for ecommerce brands
Cody Plofker is CMO at Jones Road Beauty. He's on a mission to grow a DTC empire, share what he's learning, and be a force of positivity.
There’s a huge reckoning happening in DTC and the lines between brand and performance marketing are becoming blurred. In the this article we'll get into why I think CX is the new brand marketing for up and coming DTC companies.
Today, I’d like to talk about my plans for our Facebook ad account in 2022. I’m going to try to keep this short, sweet, and valuable so let’s get right to it.
In this article you'll get peak into my brain and thought process as I’m thinking about and planning for my company's growth in 2022.
It's essential to track important metrics and KPIs in order to make informed decisions about your business. Here are 14 of the most important eCommerce metrics that you can't afford to ignore if you want your business to be successful.
Trying to choose between TikTok and Facebook Ads? Compare cost, performance, creative demands, and targeting options in this 2025 guide for ecommerce brands.
In this post, Cody Plofker lays out an incredible breakdown of how performance marketing and brand marketing are evolving in the near future.
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