Triple Whale x Recharge for Subscription Analysis

Direct-to-consumer (DTC) brands should know that it costs way less (about five times less) to keep an existing customer than it does to recruit a new one. As such, brands are turning towards retention strategies to keep their loyal customers happy, engaged, and continuously purchasing products. One of the best ways to do this is through the use of a subscription model, which is one of the fastest growing areas of commerce. 

Recharge is a leading subscription management solution which helps ecommerce merchants of all sizes and product verticals to launch, scale, and create dynamic experiences at every customer touchpoint. Recharge believes subscriptions are a powerful way for consumers to engage with their favorite brands, because they lower the friction around purchasing while building ongoing relationships with the brand. With over 20,000 merchants on Recharge’s platform supporting over 100 million subscribers, Recharge has empowered thousands of brands to improve customer loyalty and enabled significant business growth. 

Promoting a subscription model is different than a traditional DTC playbook, and Recharge provides no-code customer portals, dynamic bundles, and tiered discounts as part of their subscription management system. With insights from the data and key metrics, you’re able to understand how well your marketing efforts are working. An even better way to understand this, however, is to integrate your Recharge data with Triple Whale. 

Recharge x Triple Whale Integration

Using order tags to define subscription purchases, Triple Whale users can accurately attribute revenue to recurring orders. Connect Recharge and keep your finger on the pulse of your subscriber base, from the first order through recurring add-ons.

With the Pixel Recharge Board in Triple Whale, you can:

• View the subscription-generated revenue
• Track new, active, and canceled subscriptions 
• Keep an eye on your active subscribers
• Get a complete view of your order attribution

• See all of your subscription metrics in one place
• Track the health of your subscription business
• Make data-driven decisions to improve your subscription marketing and sales

"Connecting Recharge to Triple Whale has really helped our team centralize and streamline decision-making. Being able to view one-time purchases vs. subscriptions gives us the confidence to more accurately pull levers and scale in the right direction, in the right places." 

- David Zielski, Ecommerce Director at Chamberlain Coffee

The Recharge metrics available in the Pixel Recharge Dashboard include: 

• Active subscriptions
• Total new subscribers
• New never seen subscribers
• Reactivated customers
• Total churned subscribers
• Average MRR per subscription
• Subscription per customer
• Average subscription duration (days)

How to Set Up Your Recharge Integration with Triple Whale

To set up the Recharge integration with Triple Whale, visit Settings then Integrations. Find Recharge from the list and select “Connect Provider”. After a redirection to Recharge, follow the authorization flow to connect your Recharge account. Afterwards, set up the Pixel Recharge dashboard to monitor your Recharge metrics directly inside Triple Whale. 

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