Deb Mukherjee is a freelance content strategist and writer at Triple Whale.
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8 Powerful Ways to Increase Average Order Value (AOV)
We have unearthed the secrets to increasing your AOV on your Shopify store. Read on!
June 15, 2023
How to Find ROAS, & How it Differs from ROI
ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But how do you find ROAS? Read on as we explore ROAS vs. ROI, and explain why ROAS isn't absolute.
June 6, 2023