Optimizing Customer Acquisition Through Strategic Offer Testing
Strategic testing of various customer acquisition (CAC) offers enables a business to grow their customer base while doing so profitably. A business should use the data to guide decisions for future offers, including buy one get one (BOGO), percentage discounts, flat discounts, and gifts with purchase. Since each offer has a unique impact on customer behavior, it's important to understand the nuances to make informed decisions for future campaigns.
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