The Triple Whale team was hard at work in August. In case you missed anything, below is a recap of the key product updates we made last month!
You can also visit our product updates page to stay on top of the key updates each month.
In an era where influencers steer brand stories, we are proud to present an improved Affluencer Hub. This version prioritizes versatility and deeper collaboration insights for your brand.
Key enhancements include:
A major enhancement to the identity resolution technology in our attribution sauce. Using far more data from integrated channels and user-specific data for cohesive event-to-journey mapping.
We are proud to announce that Triple Whale is now SOC 2 compliant! Having successfully completed the audit, we reaffirm our commitment to ensuring the privacy and security of our customers' data.
We now have a breakdown so users can see what the profit is made up of. In the next few weeks, all TW stats will get this type of breakdown.
For brands deriving the majority of their revenue from new customers, we now recommend using Total Impact Attribution to get the best picture of which channels are creating the most value and ROI for their business.
For customers with the recharge integration, we have 2 new tiles in the summary page. Total Active Subscriptions and Total Active Subscribers.
We changed the way calculated conversions for the Web analytics on the Summary Page to only include Web purchases.
The date picker now matches the desktop date picker and includes all of the pre-set options for dates.
If you are on “Triple attribution” or “Triple attribution + FB views” attribution models, On the pixel page “all” you’ll see a small red icon near the total values of the pixel columns.
Hover over the cell will open a tooltip with an explanation why the totals are different than Shopify.
Triple Whale is secure, flexible, and built to help businesses operate at scale efficiently.
As always, we appreciate you being a part of the Triple Whale journey. We’re currently gearing up for a big release of a whole new feature in Triple Whale. Hint: it helps brands manage their pacing, goals, and inventory.
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266 N 5th Street, Columbus OH 43209