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How to use Triple Whale's Creative Cockpit as a Marketer
Published on
Nov 3, 2022
Saunder and Brandon on the Product Marketing team teach you how to best use Creative Cockpit as a marketer.
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Transcription

Saunder (00:01):

Hey, Triple Whalers. We're excited to show you the Creative Cockpit. My name is Saunder, I'm the Director of Product Marketing here.

Brandon (00:10):

I'm Brandon, senior product marketer.

Saunder (00:12):

And yeah, why are we doing this video, Brandon?

Brandon (00:15):

We are here to showcase the creative cockpit, let you guys know all the insights and features, what's different about this creative dashboard and how we would use it as marketers to be able to pull insights and optimize your creatives in your campaigns.

Saunder (00:28):

Perfect. Awesome. Well, let's dive in. So I'm going to first just highlight some of the new features and things you can do within Creative Cockpit, different sections. This will just be a quick overview. Um, I and myself dove in, um, in more detail here, so we'll link to that video as well. Um, so first, um, cool features here is you can switch between fa, Facebook and TikTok.

Um, still have the standard date range. You can also sort by the type of ad that you have here, um, as well as the copy and different performance. So, and probably the biggest thing as you can see is we now have this awesome visualizer.

I don't know what else we would call that, but just a cool way to visualize how creatives are doing, um, side by side. And, um, just like our creative dashboard. We also have our segment section here.

(01:25)
So I'm just going to show a quick example. Um, so this Madison braids that we're looking at, I'm just going to one of the, um, creatives has BUN mentioned a lot. Um, and so I'm just going to show you a side by side on how you can look at creatives in aggregate where right now what we're showing down here, um, actually let me turn that off real quick, is creatives that we're selecting and choosing to be shown here.

So, um, this also gives you a different look so you can get a quick side by side on what is performing best, but I wanted to show you now the segmentation. So I'm going to choose old and bun. So, um, those are kind of like the two different, um, campaigns here. And then I'm going to flip this over to segments, and then this is where you can get just an awesome historical view.

(02:23)
We'll, we'll dive in on how into how to to use this. Um, but yeah, just another cool segmentation that we have here. And then some of the, I guess one other button that we also have a lot of times our customers, um, whether marketers or business owners are being asked, what, what our top performing creatives.

We now have this creative highlights that you click and, um, it breaks it down by different metrics. So you can start to see, you know, there's a pattern here with this, um, specific creative between pixel row as purchases, conversion value. Um, so, you know, you just get some awesome themes and just a quick snapshot there. So, all right, Brandon. Um,

Brandon (03:08):

Application.

Saunder (03:09):

Application,

Brandon (03:10):

Yeah, so sold or hinted at it a little bit, but the way that we're able to analyze themes in this is like our, our huge value within this dashboard, right? So being able to set up a specific creative test or introduce a new creative image within your campaigns, and then segment like sa heads had highlighted old versus done in this specific instance and see how are they performing based on specific metrics.

And so if we wanna come, you can toggle with these down here, but see, let's say we launched this new BUN creative and we wanna analyze how it's performing versus our old campaign. And so we can be able to see that and track that over time within one space instead of having to, to kind of sift through our Facebook and our TikTok ads managers and pull out different trends.

It's all just dashboarded for us right here.

(03:58)
So really easy way to launch and track new creative tests and see what's performed best and be able to hone in our creative, um, really, really easy in comparison to, to using any other dashboarding or just the platforms themselves.

So great stuff. And then like Sonder hinted to as well, with the creative highlights, we're able to pull trends out here and see like this specific image or this specific video is winning on a handful of categories.

And so maybe we keep that as a top performer and then pull out the rest our creatives and introduce a new one and see if we can find specific themes of creatives or specific imagery or specific text that seem to be resonating best and continue to test against our top performers. Just to, to hone in our messaging and our, our creative insights a little bit more.

Saunder (04:43):

Awesome. Yeah, I love that. I think one, one thing, one way I would use this is, um, going back to ads. I'm gonna go to trends. So usually there's a different creative types here, um, that we're obviously not segmenting, but let's say you're investing a lot in a company into u gc, um, you know, u GC creators, influencers, um, you also have static images.

You also, let's say have video ads. What you could do then is come in here and you could create different segments. This isn't going to work, um, um, with this specific client, um, or customer. But, um, it's just a cool way you could add u GC in your segments. And you could see how, oh, maybe it is, it's pulling in, it is pulling in UGC.

All right, so I guess it does work. Um, so yeah, that this way you can see I've trend analysis of what is working and then, you know, I didn't show this, but you can sort it by any metric you want. So like click through rate is also like a, a good metric, a good leading indicator to look at. Um, but I'm just going to keep this one as purchases. Um, so, and then you have this view view as well, cuz sometimes, you know, I think trends help you see maybe,

Brandon (06:01):

So it's getting older, starting to fade in performance and you can see what to show, like what to, what to fade out and what fade in.

Saunder (06:07):

Yeah. Perfect.

Brandon (06:08):

And then your other analysis, like you were saying, SA just gives you a snapshot of overrated performance and see which your top performers are and what your bottom performers are to see what, what's working.

Saunder (06:20):

Yeah. Awesome. So yeah, the creative cockpit is powerful. It's amazing. Um, oh, also as you scroll down here we have even even more insights to be able to use. You can see your average in the account. Um, so you kind of, I mean now we have benchmark data as you hover over. Um, and that same benchmark data is pulling in as well here visualized.

And then you can choose any of these metrics here that you want. Um, if there's anything missing you have access to add, anything else you'd like to add to this section, um, to really get like a side by side comparison at the creative level. So just lots of amazing things to analyze your creative, to understand what's performing, um, by any metric you would like, like to be done. So anything else you add, Brandon?

Brandon (07:08):

No, it's awesome stuff. I think the, yeah, the comparison is great. The against the account average is super powerful just to be able to see how much better or how much worse it creative is, is performing. Just data in and of itself isn't really valuable, but comparisons against benchmarks makes it extremely powerful. So the fact that we can benchmark our creatives versus our account averages is a, a huge win and a huge piece of information we have at it.

Saunder (07:32):

Yeah. Awesome. Well great. If you have any other questions, feel free to reach out to myself or Brandon. Um, we're more than happy to jump on a call and run through this with anyone. Um, yeah, super excited about this launch for sure. A game changer. And we just keep making things better and better here at triple well. So thanks so much.

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