Web Analytics Has Landed
(And Even More Updates)

In June, we launched our highly anticipated web analytics tool, coinciding perfectly with Google's transition to GA4. And we implemented several key updates to strengthen our core product.
Let’s dive in. 

Web Analytics

Triple Whale's Web Analytics uses the data from Triple Pixel to provide detailed web metrics. Wave goodbye to Google's Universal Analytics and forget about the pain of GA4. All you need is Triple Whale.

Here's what you can expect:

Access  comprehensive traffic metrics including Conversion Rate, Users, Sessions, Pages Per Session, Session Duration, Bounce Rate, New Users, and New Users % from your Summary page
Stay informed on your Conversion Rate, Unique Visitors, New Visitors, Sessions, Bounce Rate, Average Session Duration, and Average Page Views, all the way down to the ad level via your Pixel pages.

We are also planning to introduce Custom Events, enabling you to monitor and attribute any site event to your marketing efforts. Stay tuned for more updates.

Upgrades To Your Favorite Features

We’re keeping it fresh and cutting-edge with requested updates to our core features.

Willy Verified Questions

Verified Questions serve as a gateway to use Willy effectively and understand Willy's functionalities better. You can adjust these questions, altering dates, parameters, and exporting reports to CSV as per your needs. The export to csv functionality extends to all reports and dashboards.

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Push Notifications

Our mobile app users can now receive anomaly push notifications for key business metrics, inventory alerts, Klaviyo campaign sends and more. Other notifications can also be set up to be sent via email, Slack, or browser push.

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Cart Analysis

Our new Cart Analysis page, replacing the Bundles report, provides insights into your customers' shopping behavior. By analyzing shopping cart data, we identify buying trends and patterns, presenting opportunities to enhance customer experience and optimize conversions.

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Product Analytics Refresh

We've enhanced the Product Analytics page to provide a better user experience and improved data quality.

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View Segment Members

Our SCDP just got even more powerful with the ability to view members of each segment. Now, users can click any segment to access high level stats of the segment, view all segment members and basic information of each, search for specific people, esport the segment members list to CSV, or share it to Google Sheets.

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New Pods View

Our redesigned Pods View offers a summary-like layout for easier navigation and understanding. Great for customers with multiple Shops!

Post-Purchase Survey Export

Introducing the Triple Whale PPS Export. Users can select a date range and export all answers to their questions at once. They can then use this CSV to analyze their responses or even upload this data to Klaviyo to enrich the profiles of their subscribers/customers.

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Next Gen Attribution Models

We're proud to introduce the beta version of our next-generation attribution models. We've improved their functionality using an internally developed ID graph and introduced multiple attribution windows.

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Pixel Page Columns

We've updated how your Pixel Page Columns customization is saved across different pages for a seamless experience. Change the layout on any page and it will update across all of them, saving you time and energy.

Subscription Analytics

We’re currently gearing up for an impactful release with one of our subscription management partners. Stay tuned for the announcement, and more valuable updates soon!

Coming Soon

Bug Fixes

Shopify Sales Discrepancies:

An issue with discrepancies due to imported orders has been fixed.

Pixel Page Custom Metrics:

Custom metric columns now persist even after page refresh.

Pixel CV Stability:

The stability of Pixel CV across page refreshes has been improved

Pixel Page ROAS:

The visibility of ROAS for Google Ads in the comparison popup has been restored.

Pixel Page Charts:

These now hide when none of the rows are selected.

Pixel Page Load Time:

Turning FB ads on/off now takes 3 seconds instead of 30-40.

Product Journey Filter:

The exclusion of specific products is now working as expected.

Creative Cockpit Trends: An issue where unselected Creatives were showing up on hover has been resolved.

Creative Cockpit Highlights:

These are now functioning correctly.

Auto-Update UTMs for Google:

Auto-Update UTMs feature for Google is back.

Affluencer Hub: The visibility of the number of purchases attributed to Affluencers named 'Unmatched' has been restored.

© Triple Whale Inc.
266 N 5th Street, Columbus OH 43209