Pricing that scales with how you actually work.

Triple Whale is the AI operating system for ecommerce, used by more than 60,000 brands. Unlike point solutions or generic AI tools that stop at summarizing data or answering questions, Triple Whale is built to be trusted with real work. Moby, our AI operator, sits on top of industry-leading first-party measurement systems, your real-time business data, and live benchmarks from across thousands of brands, so it doesn't just recommend the right next move, it executes it under your control. That's how we help brands stop guessing and start knowing what's actually driving growth, what's wasting money, and what to do next.

All prices are based on a combination of your brand's annual GMV and the package you choose: Foundation, Automate, or Enterprise. Use the slider above to see pricing for your revenue tier. Every paid plan includes unlimited users and integrates with as many stores as needed.

Foundation gives you trusted measurement and Moby as your AI teammate. The measurement stack includes multi-touch attribution powered by the Triple Pixel, the full BI suite with custom dashboards and SQL editor, and customer segments. Moby works with your team where you already operate, inside Triple Whale and Slack, so you can ask questions, investigate performance, create artifacts, and turn context into next steps.

Automate adds two big upgrades on top of Foundation: Automations and Moby Specialists. Automations let Moby work proactively, on a schedule or in response to triggers, so things like Meta spend monitoring, Klaviyo flow triggers, weekly leadership reports, inventory POs, and anomaly alerts happen without you asking each time. Any chat with Moby can become a recurring automation. Additional Moby capabilities include Moby Landing Pages, Creative Studio, and access to the full AI model library.

Enterprise is our dedicated package for Enterprise customers. Everything in Automate, plus Compass (statistically defensible unified measurement across attribution, MMM, and incrementality testing), multi-brand reporting, and the procurement-grade security and controls (SOC 2 Type 2, SSO, comprehensive audit logs, custom security review). Built for complex businesses that need to make confident decisions at scale.

Foundation helps you understand performance and decide what's next. Automate gives Moby the tools to act on those decisions and handle recurring work. Use Automations and Actions to schedule spend checks, reports, and Slack alerts, plus adjust budgets, pause ads, and launch campaigns within your approval settings and guardrails. Build and publish Shopify-native pages with Moby Landing Pages. Edit images, text, and backgrounds and create ad variations in Creative Studio, all without leaving Triple Whale. Automate also unlocks Moby's full AI model library, with direct model selection and new frontier models as they become available.

As your business grows (as most do using Triple Whale), you'll automatically move to a plan that aligns with your revenue tier, and we'll notify you well in advance. If you're on an annual prepaid plan, you lock in your tier for the entire year, even as you continue to scale.

Foundation, Automate, and Enterprise are 12-month subscriptions. You can choose how you're billed: monthly, or annually with two months free. Choosing the annual prepaid cadence also locks in your tier for the full year. The Free plan, of course, is free with no commitment.

Moby is Triple Whale's AI operator for ecommerce. Imagine your best operator. Now imagine they never sleep. That's Moby. It does the work (acts in your ad accounts, builds creatives, writes campaigns, generates landing pages), knows your business in real time (your data, your customers, your numbers, your lifetime of decisions), acts before you ask, and gets smarter every day. Tell Moby to "grow profitably" or "fix pacing" and it figures out how to get there, executes end-to-end, and keeps you in the loop. Moby moves AI from answering questions to executing the work.

Moby doesn't compete with Claude, ChatGPT, or Gemini. It orchestrates them. Moby uses the same frontier models you might use directly, then runs them on top of something they'll never have on their own: your business, your data, your stack. It has access to your real-time business data, understands the connections and correlations across your metrics just like a teammate would, and understands ecommerce broadly so it knows what good looks like in your industry. That context and capability are why you can trust Moby to make the decisions that matter. Without it, you can't trust generic AI beyond simple tasks.

No. Sonar is included in every new paid package. Both Sonar Send and Sonar Optimize come standard with Foundation, Automate, and Enterprise at no additional cost.

Yes. Security and privacy compliance, including SOC 2, are available on every tier. Enterprise customers get additional capabilities that procurement teams typically require (SSO, comprehensive audit logs, custom security review) because those are table stakes at that size.

Most brands are up and running with Triple Whale in 15 minutes, with no engineer required. Follow our step-by-step guide, book time with our implementation specialists, and reach out anytime with questions.

Book a demo with our team directly here →