Triple Whale Inc., (together with its affiliates, and/or related companies - “Triple Whale”, “we”, “us” or “our”), uses certain web monitoring and tracking technologies, such as cookies, web beacons, tracking pixels, HTTP tags, and scripts (collectively, “Cookies”). These technologies are used in order to provide, maintain, and improve our websites and services (collectively, the “Services”), to optimize our offerings and marketing activities, and to provide our visitors (“you” or “your”) with a better experience (for example, in order to track your preferences, to better secure our Services, to identify technical issues, and to monitor and improve the overall performance of our Services).
This Cookie Policy contains information on what Cookies are, the Cookies used on our Services, how to reject Cookies, and some useful links for further reading on the subject. If you are unable to find the information you were looking for, or you have any further questions about the use of Cookies on our Services, please email tw-privacy@triplewhale.com.
For more information about our general privacy practices, please visit our Privacy Notice.
1. WHAT ARE COOKIES?
Cookies are small text files that are stored through the browser on your computer or mobile device (for example, Google Chrome or Safari) when you visit a website or other digital properties. They allow the site to store information like login information or language preference. You can think of Cookies as providing a so-called memory for the website, enabling them to recognize you upon your return and respond in a manner tailored to your preference and usage.
Cookies can collect information and data such as your IP address, country/state, city, type of device, browser, operating system, screen resolution, browsing origin, time and duration of visit, pages visited, and the number and frequency of your visits.
Cookies may be set up for the duration of your visit (session cookies) or for longer periods (persistent cookies). The length of time a persistent cookie stays on your device varies between Cookies, depending on their functionality. They may be set up by us (first-party cookies) or by third-party providers who work with us (third-party cookies). Please note that our access to and control over such third-party cookies, beyond the scope of our Services, is limited and subject to such other websites, services and providers’ own terms and policies.
You are not legally required to accept all Cookies when visiting our website and you may choose to disable them at your discretion. However, without Cookies, we may not be able to provide you with the best user experience, and you may not receive a more personalized browsing experience. Certain cookies collect information defined as personal data (or personal information) under data protection laws, including under the EU General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).
2. WHICH COOKIES DO WE USE?
Cookies, both first and third-party, are typically categorized as follows:
Some of the cookies are set by Google Analytics. You can find out more information about how Google Analytics collects information and how you can control such use at https://tools.google.com/dlpage/gaoptout
To learn more about the specific Cookies we use and how we categorize them, and exercise your Cookie preferences, please reopen the Cookie banner by clicking the cookie widget icon on the left side of each page of our website.
3. HOW DO WE USE COOKIES?
We use Cookies to help our Services and online pages work more efficiently, and gain information about your interactions with them.
We use Functional and Performance Cookies to monitor, study and analyze the use of our Services. This helps us assess how we may improve individuals’ user experience and the overall performance of our Services, as well as explore and pursue growth opportunities by facilitating a stronger local presence and tailored experiences.
We use Advertising Cookies to facilitate and optimize our marketing campaigns, ad management and sales operations. These cookies help manage and deliver advertisements for our products and offerings more effectively, including on other websites and applications.
We may combine non-personally identifiable information collected through Cookies with personal data we have about you to improve your user experience (for example, to tell us who you are or whether you already have an account with us).
We may also supplement the information we collect from you with information received from third parties. This is done to enhance our Services or offer you information that we believe may be of interest to you. Where we use cookies to collect information that is personally identifiable or that can become personally identifiable if combined with other information, our Privacy Notice will apply in addition to this Cookie Policy.
4. HOW CAN YOU CONTROL COOKIES
You may have the right to decide whether to accept or decline certain Cookies. When first visiting our website, you may encounter our Cookie banner, which allows you to control your Cookie preferences. You can change your Cookie choices anytime by clicking the cookie widget icon on the left side of each page of our website.
Most browsers have certain Cookie control features (usually located in the ‘Options’ or ‘Preferences’ menu of your browser), which, depending on your browser settings, will allow you to handle each new Cookie in a variety of ways, prevent Cookies from being placed, and provide you with the ability to delete all Cookies that are already on your device. In order to delete stored Cookies or to change these settings, the following links may be helpful:
If you are primarily concerned about third-party Cookies generated by advertisers, and you live in the USA, Canada or Europe, you can also opt-out from the collection of your data by our advertising partners who participate in the Digital Advertising Alliance. Opt-out by visiting:
In addition, on your mobile device (e.g., iPhone, iPad or Android phone), you can change your device settings to control whether you want to see online interest-based ads.
Please note that when you get a new computer, install a new browser, erase or otherwise alter your browser’s Cookie file (including upgrading certain browsers), you may also clear the opt-out Cookies preferences you chose, so an additional opt-out will be necessary to prevent additional tracking.
For more information regarding Cookies, you may find the following website useful: www.allaboutcookies.org
5. HOW CAN YOU OPT-OUT OF SALE/SHARING OF PERSONAL INFORMATION?
Under certain US data protection laws, like the CCPA, our disclosure of certain internet activity and device information with third parties through Cookies may be considered a “sale” or “sharing” of Personal Information.
For the purposes of the CCPA, during the 12 months preceding the last update of this Cookie Policy, we have "sold" or "shared" with our analytics and advertising partners the following CCPA-defined categories of personal information: Internet or Other Electronic Network Activity Information, Geolocation Data, and Commercial Information. Such actions were performed by us in pursuit of the business and commercial purposes described above. We don’t have actual knowledge that we “sell” or “share” the personal information of individuals under 16 years of age.
Where applicable, we only activate cookies that may result in a “sale” and/or “sharing” of your personal information if you have directed us to do so by opting in to all of our cookies through our cookie banner (without directing us to block sell/share cookies through the toggle option available to you in the cookie banner).
To the extent the opt-in activation of such cookies is considered a “sale” or “sharing” of your personal information under the CCPA, you may exercise your right to opt out again at any time through the following:
6. "DO NOT TRACK" SIGNALS
Certain web browsers may transmit “Do Not Track” signals to websites with which the browser communicates. However, due to differences in how web browsers interpret this feature and send those signals, and lack of standardization, we do not change our practices in response to such “Do Not Track” signals. However, most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or to block or remove cookies altogether. To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/.
If you have questions about our use of Cookies, please contact us as provided in our Privacy Notice.
Effective date: March 2026
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