Tina Donati

Content Marketing Lead at Alloy.

All content by expert

Meet Kelly Vaughn: An ecommerce entrepreneur with an incredible journey

“I taught myself how to code when I was 11 years old and started freelancing when I was 14 years old. So I've been doing this for over half of my life,” Kelly shared. And that’s not even the most extraordinary part of her story. Kelly has a bachelor’s degree in psychology and holds a Master’s Degree in Public Health.

Feb 20, 2022

Meet Amanda Natividad: A successful journalist turned tech content marketer with 63K loyal fans

“I started out in journalism thinking ‘I'm going be a magazine editor one day,’ but had a hard time figuring out what exactly I wanted to do,” she explained. Amanda, now the VP of Marketing at Sparktoro, eventually found her home in content marketing.

Feb 1, 2022

Meet Samar Owais: An email marketing master forging her own path

Within 10 days of graduating college in December 2007, Samar Owais's life had transformed completely. She married, and immediately left her life in Pakistan behind for the United Arab Emirates. Moving to a new country with no job leads or professional connections—while on the cusp of a recession—was a challenge like none other.

Mar 4, 2022

No More Tradeoffs: How DTC Brands Can Maintain Resources, Time, and Budget

Every ecommerce business has finite resources, time, and budget when it comes to operations. To improve any area, others must take a hit. In this article, we'll dive into ways brands are using automation across their entire tech stack.

Sep 18, 2022

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