Product Manager at Triple Whale
Acompany spending 48% of revenue on marketing would spark anyone’s interest. We mocked up a HIMS Triple Whale dash and broke down some scenarios that may help you think about what you’re willing to spend on new-customer acquisition costs.
Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of third party data and first party data
Customer Lifetime Value or LTV in marketing is your customer’s total value to your business. In this post we do a deep dive on what LTV is in marketing and how to leverage it.
Saunder, Logan and Rabah do a review over some BFCM metrics and then we jump into what you can do to make your December uber awesome. We also take some Q/A from our viewers.
The fellas break down a bunch of landing pages, homepages and PDPs in this complete CRO breakdown with Shaun Brandt.
Rabah, Logan, Saunder and Ilya give a rundown on the new Automated Rules Engine.
Logan gives a rundown on Triple Whale's newest feature, Post Purchase Survey, and talks about why he can't wait for Triple Whalers to add zero-party data to their attribution story.
Rabah, Saunder, Logan and Yaakov dive into Triple Whale's newest all-in-one finance platform, FinHub, and demonstrate how DTC brands built on Shopify can use it to operate smarter.
Rabah and Logan talk about the new updates to the Pixel page, and how ecom operators can use Triple Pixel to uncover actionable data.
