Kaleena Stroud

Kaleena Stroud is a copywriter for SaaS and DTC businesses. She’s a fanatic about all things brand voice.

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iOS 26 Update: How to Navigate Apple's New UTM Tracking Changes

Triple Whale tests Apple's new iOS 26 UTM tracking. Spoiler alert: Your attribution data stays reliable.

The Top 10 Ecommerce Podcasts for 2023

If you’re in the world of DTC – whether that’s in marketing, running your online store, or you’re just an aficionado – you’re in luck. We’ve put together a curated list of the top 10 ecommerce podcasts you’ll want to tune into in 2023. Stick around to the end to find out our absolute favorite picks.

An Easy Guide to Ad Tracking in 2023

In this blog we’ve mapped out the basics of ad tracking for ecommerce – plus some strategies and helpful tools to consider in 2023 – so you can feel confident on how to plan your marketing strategy and ad spending.

Meta Attribution in 2025: How to Track Facebook Ads with Meta Pixel + Conversion API

Understand how Meta Attribution works in 2025. Learn how to set up Meta Pixel, Conversion API, and track Facebook ad performance accurately despite iOS restrictions.

Ecommerce Accounting 101: How to Track Finances and Choose the Right Software in 2025

Learn the basics of ecommerce accounting, from choosing between cash and accrual to picking the best accounting software. Improve financial clarity and decision-making in 2025.

The Anatomy of a High-Converting Ecommerce Email

Ecommerce emails can be the lifeblood of a thriving ecom business. With the information of this article you can start building the roadmap to high-converting emails.

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