Eliot Davenport

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Measurement

CompassAttribution, MMM and incrementality in one measurement system.AttributionSee what drives revenue across every channel for daily optimization.MMMMeasure impact of every channel, across online and retail sales.

Data Platform

Data WarehouseA fully-managed warehouse to store your lifetime of data. No limits.IntegrationsEasily connect the tools you use to Triple Whale.Triple PixelTrack more shopper behavior for accurate measurement.

Data Enrichment

Sonar SendUnlock incremental revenue from shoppers standard pixels miss.Sonar OptimizeImprove performance by sending first-party data to ad platforms.

Reporting

AI VisibilityMonitor and optimize how you’re showing up in AI search.Self-Serve AnalyticsReady-to-use so you can see every corner of your business.Custom Business IntelligenceExplore any cut of your business via SQL or the dashboard editor.

Use Cases

Acquire ShoppersTurn ad spend into profitable customer growth.Convert VisitorsOptimize site experience to boost conversions.Retain CustomersGrow lifetime value through smarter segmentation.Scale OperationsAutomate operation decisions for better cash flow.

Roles

FounderSee the full picture, get answers faster, and make smarter growth decisions.Marketing LeaderUnify teams with trusted, actionable data.Performance MarketerFind what’s working, cut what isn’t, and scale winning campaigns faster.Ops ManagerStreamline workflows with automated reporting.

Data AnalystAccess all your data without complex queries.AgencyDeliver better results to more clients.Tech PartnerJoin us in building the future of ecommerce, together.

The data foundation for AI you can trust.

Speak to a growth specialist

Eliot Davenport

Eliot is a Marketing & SEO Manager at Digital Darts, a leading Shopify-focused agency in Australia. With a background in journalism, PR, digital analytics, and real-world business ownership, he helps brands uncover the true drivers of growth, sharpen their visibility, and scale profitably through smarter, evidence-based marketing. He focuses on how AI and data-driven insights are reshaping eCommerce and search marketing, with data-led decision-making always at the core.

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The SEO Attribution Gap: How AI Attribution Models Are Breaking Shopify Data

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