Join us at The Whalies • April 10th
Get Your Ticket
Check our DTC Holiday Gift Guide 🎁
Read Now

How Simon & Bradley Used Triple Whale to Scale TikTok Spend from $0-$22K Per Day

Customer:
The Magnitude Group & Vast Media Marketing
Industry:
General
Features:
Pixel, Insights
$0 to $22K
In profitable TikTok adspend, in < 30 days
$1.5M+
In revenue growth on Facebook ads
~$118K+
Spent scaling a top creative, profitably, using Pixel data

After the iOS14 rollout, like many marketers, agency owners Simon and Bradley felt the immediate impact. The friends were running two separate agencies - with The Magnitude Group focused on holistic eCommerce growth strategy, and Vast Media Marketing focused on TikTok Ads & UGC content creation.

Given the waves of volatility hitting the eCommerce market, the two partnered together to solve challenges for their respective agency clients.

How a strategic partnership backed by Triple Whale data led to colossal client growth.

Challenges

On-platform data inaccuracy caused confusion on performance, made it difficult to hit client KPI's, and slowed decision-making. Manual reporting & calculating critical business metrics was time-intensive, difficult to pull quickly, and challenging for clients to understand.

Finally, client confusion and stress impacted relationships, decreased their desire to spend, and made communication cumbersome.

Solution

By implementing the Triple Pixel, Simon & Bradley were able to see the true source of their clients' conversions again, along with detailed customer journeys. This drastically improved data accuracy for faster, more confident decision-making, and enabled the pair to provide more accurate reporting for clients.

Pre-populated calculations and data visualizations improved clarity into agency performance and client understanding of core KPI's, such as profitability, reducing client worry & saving partnerships.

"Honestly the transparency, ease of use, and view it gives our clients just makes life EASY. As an agency, half the battle is getting your clients to understand what you understand. Triple Whale takes away a lot of those barriers and we’re seeing our client comms improve as a result." - Simon Phillips, So-Founder & CEO, The Magnitude Group

Strategy

While Simon worked with his Magnitude Group clients on performance marketing strategy, TikTok advertising was blowing up. He knew his team had the core skills to handle just about any media buying platform, but he also knew his clients could dominate on the platform even faster with the help of an expert. Bradley’s Vast Media clients were thriving on TikTok, but he craved more comprehensive market data to supplement his clients’ TikTok strategy.

The two crafted an agency-to-agency partnership to diversify their viewpoints, leverage each other’s expertise, and develop combined offerings and resources for clients. The result was a strategic partnership that enabled both businesses' clients to scale rapidly & profitably - all with the help of Triple Whale data.

Simon & Bradley scaled one client from $0 to $22,000+ a day in profitable TikTok adspend, within less than 30 days: Using Triple Pixel data, Simon and Bradley launched an apparel client on TikTok. Within 14 days, they profitably scaled the brand from $0 in daily adspend to $17.5K in daily adspend. They then surpassed $22.5K per day in daily TikTok spend around day 20 by expanding reach globally, targeting regions including the UK, Canada, and the EU. For this client, TikTok remains an evergreen channel. The brand operators were initially doubtful of the ability to advertise profitably on TikTok, but now TikTok is central to their acquisition strategy

‍

The team launched a top-performing TikTok creative on Meta, and generated an additional $1.5M in revenue for a client brand: Simon & Bradley saw that one of their clients had a creative set that was performing beyond expectations on TikTok. They approached the brand owner, and asked if they could test running the same creative set on Meta as well. The duo claims that the brand owner would "never" let them launch this creative style on Meta without the TikTok performance data they were able to provide. After viewing the Pixel results, he told them to give it a shot. The creative set scaled rapidly after its launch on Meta. Simon & Bradley attribute at least an additional $1.5 million in revenue to the scale they achieved on Meta after launching the creative that the Triple Pixel indicated had performed so well on TikTok.

‍

With accurate ad-level attribution data, the duo scaled one TikTok ad creative to over $118K in profitable adspend in just 3 weeks: Finally, using Triple Pixel TikTok attribution data, Simon & Bradley's team were able to scale one TikTok ad creative to over $118K in spend in 22 days. This creative not only performed with multiple funnels, but also achieved a 1.12 profitable ROAS across campaigns! The team continued to scale the creative asset as they saw incredible performance metrics - a CPC of <$1.00, a CPM of <$20.00, and thousands of purchases. Without Triple Pixel's attribution clarity, this would not have been possible.

‍

Explore the deep ocean of e-commerce & analytics.
Get a tour

“The Triple Whale Pixel was invaluable for us when it came to media buying. Being able to check in with Triple Whale to see where sales were being attributed, compared to the ads platform, was vital to our success."

BRADLEY HILLIER
Managing Director, Vast Media Marketing

How Simon & Bradley Used Triple Whale to Scale TikTok Spend from $0-$22K Per Day

Customer:
The Magnitude Group & Vast Media Marketing
Industry:
Managing Director, Vast Media Marketing

After the iOS14 rollout, like many marketers, agency owners Simon and Bradley felt the immediate impact. The friends were running two separate agencies - with The Magnitude Group focused on holistic eCommerce growth strategy, and Vast Media Marketing focused on TikTok Ads & UGC content creation.

Given the waves of volatility hitting the eCommerce market, the two partnered together to solve challenges for their respective agency clients.

$0 to $22K
In profitable TikTok adspend, in < 30 days
$1.5M+
In revenue growth on Facebook ads
~$118K+
Spent scaling a top creative, profitably, using Pixel data

Challenge

On-platform data inaccuracy caused confusion on performance, made it difficult to hit client KPI's, and slowed decision-making. Manual reporting & calculating critical business metrics was time-intensive, difficult to pull quickly, and challenging for clients to understand.

Finally, client confusion and stress impacted relationships, decreased their desire to spend, and made communication cumbersome.

Solution

By implementing the Triple Pixel, Simon & Bradley were able to see the true source of their clients' conversions again, along with detailed customer journeys. This drastically improved data accuracy for faster, more confident decision-making, and enabled the pair to provide more accurate reporting for clients.

Pre-populated calculations and data visualizations improved clarity into agency performance and client understanding of core KPI's, such as profitability, reducing client worry & saving partnerships.

“The Triple Whale Pixel was invaluable for us when it came to media buying. Being able to check in with Triple Whale to see where sales were being attributed, compared to the ads platform, was vital to our success."

Explore the deep ocean of e-commerce & analytics.
Get a tour

How Simon & Bradley Used Triple Whale to Scale TikTok Spend from $0-$22K Per Day

Learn how a strategic agency partnership, backed by Triple Whale data, led to colossal client growth.

Download the Full Case Study
Start Making More Money
Start Making More Money
Start Making More Money
Start Making More Money

THE RESULTS

$0 to $22K
In profitable TikTok adspend, in < 30 days
$1.5M+
In revenue growth on Facebook ads
~$118K+
Spent scaling a top creative, profitably, using Pixel data

THE RESULTS

$0 to $22K
In profitable TikTok adspend, in < 30 days
$1.5M+
In revenue growth on Facebook ads
~$118K+
Spent scaling a top creative, profitably, using Pixel data

THE RESULTS

$0 to $22K
In profitable TikTok adspend, in < 30 days
$1.5M+
In revenue growth on Facebook ads
~$118K+
Spent scaling a top creative, profitably, using Pixel data

BRADLEY HILLIER

Managing Director, Vast Media Marketing

“The Triple Whale Pixel was invaluable for us when it came to media buying. Being able to check in with Triple Whale to see where sales were being attributed, compared to the ads platform, was vital to our success."

Download the Full Case Study
Start Making More Money
Start Making More Money
Start Making More Money
Start Making More Money
about
The Magnitude Group & Vast Media Marketing

Discover more about

The Magnitude Group & Vast Media Marketing

Download the Full Case Study
Start Making More Money
Start Making More Money
Start Making More Money
Start Making More Money

Overview

After the iOS14 rollout, like many marketers, agency owners Simon and Bradley felt the immediate impact. The friends were running two separate agencies - with The Magnitude Group focused on holistic eCommerce growth strategy, and Vast Media Marketing focused on TikTok Ads & UGC content creation.

Given the waves of volatility hitting the eCommerce market, the two partnered together to solve challenges for their respective agency clients.

Challenge

On-platform data inaccuracy caused confusion on performance, made it difficult to hit client KPI's, and slowed decision-making. Manual reporting & calculating critical business metrics was time-intensive, difficult to pull quickly, and challenging for clients to understand.

Finally, client confusion and stress impacted relationships, decreased their desire to spend, and made communication cumbersome.

Solution

By implementing the Triple Pixel, Simon & Bradley were able to see the true source of their clients' conversions again, along with detailed customer journeys. This drastically improved data accuracy for faster, more confident decision-making, and enabled the pair to provide more accurate reporting for clients.

Pre-populated calculations and data visualizations improved clarity into agency performance and client understanding of core KPI's, such as profitability, reducing client worry & saving partnerships.

Results

While Simon worked with his Magnitude Group clients on performance marketing strategy, TikTok advertising was blowing up. He knew his team had the core skills to handle just about any media buying platform, but he also knew his clients could dominate on the platform even faster with the help of an expert. Bradley’s Vast Media clients were thriving on TikTok, but he craved more comprehensive market data to supplement his clients’ TikTok strategy.

The two crafted an agency-to-agency partnership to diversify their viewpoints, leverage each other’s expertise, and develop combined offerings and resources for clients. The result was a strategic partnership that enabled both businesses' clients to scale rapidly & profitably - all with the help of Triple Whale data.

Simon & Bradley scaled one client from $0 to $22,000+ a day in profitable TikTok adspend, within less than 30 days: Using Triple Pixel data, Simon and Bradley launched an apparel client on TikTok. Within 14 days, they profitably scaled the brand from $0 in daily adspend to $17.5K in daily adspend. They then surpassed $22.5K per day in daily TikTok spend around day 20 by expanding reach globally, targeting regions including the UK, Canada, and the EU. For this client, TikTok remains an evergreen channel. The brand operators were initially doubtful of the ability to advertise profitably on TikTok, but now TikTok is central to their acquisition strategy

‍

The team launched a top-performing TikTok creative on Meta, and generated an additional $1.5M in revenue for a client brand: Simon & Bradley saw that one of their clients had a creative set that was performing beyond expectations on TikTok. They approached the brand owner, and asked if they could test running the same creative set on Meta as well. The duo claims that the brand owner would "never" let them launch this creative style on Meta without the TikTok performance data they were able to provide. After viewing the Pixel results, he told them to give it a shot. The creative set scaled rapidly after its launch on Meta. Simon & Bradley attribute at least an additional $1.5 million in revenue to the scale they achieved on Meta after launching the creative that the Triple Pixel indicated had performed so well on TikTok.

‍

With accurate ad-level attribution data, the duo scaled one TikTok ad creative to over $118K in profitable adspend in just 3 weeks: Finally, using Triple Pixel TikTok attribution data, Simon & Bradley's team were able to scale one TikTok ad creative to over $118K in spend in 22 days. This creative not only performed with multiple funnels, but also achieved a 1.12 profitable ROAS across campaigns! The team continued to scale the creative asset as they saw incredible performance metrics - a CPC of <$1.00, a CPM of <$20.00, and thousands of purchases. Without Triple Pixel's attribution clarity, this would not have been possible.

‍

BETTER DATA = BETTER ROAS
START TODAY

Book Demo
Follow our socials

© Triple Whale Inc.
266 N 5th Street, Columbus OH 43209

Terms and Conditions
Privacy and Security
Help and Support