While Simon worked with his Magnitude Group clients on performance marketing strategy, TikTok advertising was blowing up. He knew his team had the core skills to handle just about any media buying platform, but he also knew his clients could dominate on the platform even faster with the help of an expert. Bradley’s Vast Media clients were thriving on TikTok, but he craved more comprehensive market data to supplement his clients’ TikTok strategy.

The two crafted an agency-to-agency partnership to diversify their viewpoints, leverage each other’s expertise, and develop combined offerings and resources for clients. The result was a strategic partnership that enabled both businesses' clients to scale rapidly & profitably - all with the help of Triple Whale data.

Simon & Bradley scaled one client from $0 to $22,000+ a day in profitable TikTok adspend, within less than 30 days: Using Triple Pixel data, Simon and Bradley launched an apparel client on TikTok. Within 14 days, they profitably scaled the brand from $0 in daily adspend to $17.5K in daily adspend. They then surpassed $22.5K per day in daily TikTok spend around day 20 by expanding reach globally, targeting regions including the UK, Canada, and the EU. For this client, TikTok remains an evergreen channel. The brand operators were initially doubtful of the ability to advertise profitably on TikTok, but now TikTok is central to their acquisition strategy

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The team launched a top-performing TikTok creative on Meta, and generated an additional $1.5M in revenue for a client brand: Simon & Bradley saw that one of their clients had a creative set that was performing beyond expectations on TikTok. They approached the brand owner, and asked if they could test running the same creative set on Meta as well. The duo claims that the brand owner would "never" let them launch this creative style on Meta without the TikTok performance data they were able to provide. After viewing the Pixel results, he told them to give it a shot. The creative set scaled rapidly after its launch on Meta. Simon & Bradley attribute at least an additional $1.5 million in revenue to the scale they achieved on Meta after launching the creative that the Triple Pixel indicated had performed so well on TikTok.

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With accurate ad-level attribution data, the duo scaled one TikTok ad creative to over $118K in profitable adspend in just 3 weeks: Finally, using Triple Pixel TikTok attribution data, Simon & Bradley's team were able to scale one TikTok ad creative to over $118K in spend in 22 days. This creative not only performed with multiple funnels, but also achieved a 1.12 profitable ROAS across campaigns! The team continued to scale the creative asset as they saw incredible performance metrics - a CPC of <$1.00, a CPM of <$20.00, and thousands of purchases. Without Triple Pixel's attribution clarity, this would not have been possible.

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