How RSN8 Media Partnered With Triple Whale and Scaled TALENTLESS’s Revenue 40% YoY
In 2019, what began as a passion project blossomed into RSN8 Media – a boutique digital marketing agency with a mission. Spotting a unique void in the market, RSN8 was founded on the principle of providing top-tier marketing solutions without the top-tier price tag. By leveraging the collective decades of experience from industry veterans, RSN8 offered the caliber of work one might expect from elite agencies, but at an impressively cost-effective rate. As they ramped up their efforts over the last two years, their bespoke approach allowed them to act not just as an agency, but as an extension of each client they partner with.
TALENTLESS stands as a paragon in premium apparel, seamlessly blending minimalist aesthetics with superior fabric quality. In their pursuit for market distinction, they turned to RSN8's distinctive offerings. This case study delves into how RSN8, armed with the capabilities of Triple Whale, crafted a game-changing strategy. The outcome? A masterstroke in marketing efficiency, propelling TALENTLESS to the forefront of the fashion world.
Challenge
Time Consuming Reporting: RSN8 encountered challenges in reporting efficiency. Spending excessive time on manual data gathering detracted from the agency's ability to engage in high-level strategizing. To truly scale their clients like TALENTLESS, a more efficient reporting mechanism was paramount.
Difficulty Scaling Specific Product Categories: RSN8 recognized the intricacy of scaling specific product categories, a process that requires targeted strategies and precise decision-making. The lack of clear and actionable data insights often resulted in broader, less focused campaigns, impeding the agency's efforts to scale these categories deliberately and effectively.
Low Marketing Efficiency and High CAC: Marketing efficiency is at the heart of any agency's operations, ensuring that clients see substantial growth without inflated costs. RSN8 grappled with optimizing their campaigns to not just improve general marketing efficiency but also to drive down the Client Acquisition Cost (CAC). Without a clear understanding of how each action affected the bottom line, their strategies often risked inefficiency and missed opportunities.
By tackling these challenges head-on, RSN8 aimed to fortify their position in the market, offering unparalleled value to their clients.
“A big challenge was improving customer acquisition costs while also being able to grow specific product categories, which naturally requires a larger investment and further testing to learn and iterate towards what works best.” Shayan Doosty, CEO & Founder
Solution
The RSN8 team heard about Triple Whale through former colleagues and industry friends. They clearly saw that it provided solutions to their challenges and decided to jump on board. They haven't looked back since.
Product Journeys: Understanding user behavior was crucial for RSN8. By analyzing the sequence of product purchases, the team could predict which products a customer might buy next. This insight was invaluable for crafting dynamic cross-selling campaigns on Meta and TikTok, as well as crafting specific lifetime value-focused segments for retargeting efforts.
Leveraging Product Analytics: The product analytics tool provided RSN8 with weekly insights into specific product performances, potential stock-out risks, ad spend allocation, return on ad spend, and long-term customer value metrics. Being informed on refund rates and other key indicators ensured that RSN8 was consistently aligned with their client's multiple business challenges. Understanding the full narrative behind why certain products offered better long-term customer value enabled them to ensure that investments were channeled into products with consistent demand.
Deepened Segmentation through Audience Builder: Understanding and segmenting customer behaviors became pivotal. RSN8 employed the Audience Builder tool to understand the entire journey and add context to why specific products had lasting value for each customer. This approach became crucial to channel resources and marketing efforts towards products with perennial appeal, further cementing the brand's position in the market.
Armed with these tools and insights, RSN8 was better poised to streamline its efforts, driving enhanced results for its clients.
“It's been extremely helpful to understand and try to tell the full story as to why certain products actually drive better long-term value for each individual customer acquired. Just trying to dissect that and working backwards to reverse engineer the buyer journey has been really effective for TALENTLESS.” Shayan Doosty, CEO & Founder
"Triple Whale stands as a beacon for Agencies and Brands, delivering unparalleled value. Rather than pouring resources into costly bespoke in-house tools, Triple Whale presents a seamless 'plug and play' solution tailored for specialized reporting. While many platforms tout their correlation with growth, they often miss the mark on capturing the essence of new customer acquisition — the lifeblood of business expansion. In the ever-shifting landscape of media buying, which is similar to the volatility of day trading, there is a need for a tool that offers both insights and clarity is paramount. Though in-house tools may promise unique data points, they come with a steep price tag and often fall short of the holistic view that Triple Whale masterfully presents."
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