The RSN8 team heard about Triple Whale through former colleagues and industry friends. They clearly saw that it provided solutions to their challenges and decided to jump on board. They haven't looked back since.
Product Journeys: Understanding user behavior was crucial for RSN8. By analyzing the sequence of product purchases, the team could predict which products a customer might buy next. This insight was invaluable for crafting dynamic cross-selling campaigns on Meta and TikTok, as well as crafting specific lifetime value-focused segments for retargeting efforts.
Leveraging Product Analytics: The product analytics tool provided RSN8 with weekly insights into specific product performances, potential stock-out risks, ad spend allocation, return on ad spend, and long-term customer value metrics. Being informed on refund rates and other key indicators ensured that RSN8 was consistently aligned with their client's multiple business challenges. Understanding the full narrative behind why certain products offered better long-term customer value enabled them to ensure that investments were channeled into products with consistent demand.
Deepened Segmentation through Audience Builder: Understanding and segmenting customer behaviors became pivotal. RSN8 employed the Audience Builder tool to understand the entire journey and add context to why specific products had lasting value for each customer. This approach became crucial to channel resources and marketing efforts towards products with perennial appeal, further cementing the brand's position in the market.
Armed with these tools and insights, RSN8 was better poised to streamline its efforts, driving enhanced results for its clients.
“It's been extremely helpful to understand and try to tell the full story as to why certain products actually drive better long-term value for each individual customer acquired. Just trying to dissect that and working backwards to reverse engineer the buyer journey has been really effective for TALENTLESS.” Shayan Doosty, CEO & Founder
"Triple Whale stands as a beacon for Agencies and Brands, delivering unparalleled value. Rather than pouring resources into costly bespoke in-house tools, Triple Whale presents a seamless 'plug and play' solution tailored for specialized reporting. While many platforms tout their correlation with growth, they often miss the mark on capturing the essence of new customer acquisition — the lifeblood of business expansion. In the ever-shifting landscape of media buying, which is similar to the volatility of day trading, there is a need for a tool that offers both insights and clarity is paramount. Though in-house tools may promise unique data points, they come with a steep price tag and often fall short of the holistic view that Triple Whale masterfully presents."