How HYPE10 Built Their Agency Around Triple Whale and Grew to Partner with 75+ Brands
HYPE10 is a performance marketing agency that began its journey in June 2021 with Max Langlois as the single visionary. Two years later, HYPE10 has grown to 16 full-time employees, specializing in paid media management for the ecommerce sector. Primarily catering to Shopify stores, HYPE10 has rapidly expanded its services to include landing page creation and creative work, such as user-generated content and post-production for both videos and statics.
HYPE10 serves a wide range of clients, from emerging brands to large ones like Marine Layer and Ten Thousand. This case study explores the strategic partnership between HYPE10 and Triple Whale, highlighting how their collaboration led to remarkable ecommerce & agency success.
Challenge
Max started HYPE10 during the aftermath of the iOS 14 update. The agency, launching amidst this evolving digital landscape, encountered several challenges that seemed to stump even the seasoned organizations:
- Navigating a New Environment: Post iOS 14 changes disrupted the digital marketing landscape. Attribution, tracking, and reporting were now more complex and unreliable than ever.
- Manual Reporting Inefficiencies: Despite their reliance on tools like Supermetrics, the manual data pulls and frequent breakdowns hampered data analysis, causing time loss and frustration.
- Meeting Client Demands: HYPE10's clients were less interested in granular details, seeking real-time, vital performance metrics. Without an efficient tool, presenting this information became a difficult task.
“Everyone was freaking out in the post iOS environment... It was required of us to find a solution relatively quickly and thankfully Triple Whale was coming up at that same time.” - Max Langlois, Founder and CEO
Solution
Discovering Triple Whale transformed the way HYPE10 approached these challenges:
- Clarity in a New Landscape: With Triple Whale 1st-party data, HYPE10 navigated the post-iOS 14 environment confidently, streamlining their processes, and staying ahead of industry changes.
- Real-time Key Metrics: Triple Whale’s summary page became a lifeline for HYPE10, allowing them to present clients with real-time insights into essential metrics, keeping them informed and satisfied. It also reduced HYPE10’s the manual efforts and data extraction error.
- A Trusted Source of Truth: Triple Whale became HYPE10’s primary source of truth, replacing Facebook and Google Analytics platform data. HYPE10 now had a single data source for all of their reporting and analysis needs.
Moreover, HYPE10 creatively utilized Triple Whale as a unique selling point in their sales conversations, drawing potential clients' interest with the platform's sleek dashboard and capabilities.
“Triple Whale afforded us to operate off of superior data to pull the right levers at the right time... and it afforded us the luxury of saving time on tasks that required little to no skill. It was twofold in terms of the benefits that we saw.” - Max Langlois, Founder and CEO
“Triple Whale has been a key enabler in our success as an agency. They feel like an extension of our team and they support us around the clock. We love working with Jake and the team and look forward to continued shared success!”
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