How Evestar Partnered with Triple Whale and Scaled Client Revenue by an Average of 34% YoY Across Their Portfolio
Evestar is a leading ecommerce marketing agency dedicated to scaling direct-to-consumer brands, ranging from startups to billion-dollar entities. They offer comprehensive "ecommerce as a service," which means they handle everything from deep dives into a brand's data, strategic planning, and marketing execution. Their holistic approach encompasses the entire ecommerce funnel: crafting standout ads, media buying, conversion rate optimization, and swift website overhauls (with their in-house shopify dev team). Additionally, they prioritize retention through email and SMS marketing. As a result of their all-encompassing services and expertise, brands with a solid product-market fit often experience significant growth when partnering with Evestar.
Before Lolita Founded Evestar, She ran a brand valued at over $1 Billion. This firsthand experience of running a brand offers a unique perspective when dealing with clients. Because of her experience, she also prioritizes building out her team with fellow entrepreneurs and strategic thinkers. This results in a team who deeply understands the brand perspective, can navigate the unforeseen challenges, and strategize for long term success.
Since starting in 2018, Evestar has grown to dominate the fashion and apparel vertical within the ecommerce industry. Notable clients include Hard Rock, Elan, NZXT, Steve Madden and The Giving Movement.
Challenge
Prior to Triple Whale, Evestar grappled with several pressing challenges as they scaled brands with budgets of $100,000 + per month.
At the forefront was Attribution Visibility: determining the true impact and cost-effectiveness of diverse advertising platforms. With discrepancies noted in popular platforms like Google and Facebook, and clients consistently querying the efficacy of various channels, from TikTok to TV ads, the need for transparent marketing efficiency became paramount. It wasn't just about verifying if ads were delivering, but discerning the exact price point of their effectiveness.
In tandem, navigating the maze of Disparate Data from multiple platforms posed significant hurdles. Whether it was understanding the purchasing behavior of new versus returning customers, analyzing product bundling trends, or gauging time intervals between purchases, a centralized vantage point was desperately sought.
“When you cross that symbolic $100,000 a month media spend mark there is an immediate need to get as much visibility and accurate attribution as you can. Without it you start guessing. And you simply can't trust in-platform numbers nowadays.” Lolita Petrossov, Founder/CEO
Solution
Evestar learned about Triple Whale throughout the ecommerce Twitter community. They thought it sounded almost too good to be true, so they reached out and tried it.
Once they were set up, it was an eye opening experience and they quickly became big advocates for the platform. In the 18 months since they first started with Triple Whale, it has become a requirement for all brands to have if they want to work with Evestar.
It provided Evestar with a comprehensive platform that seamlessly connected all advertising channels into one unified dashboard. This consolidated approach ensured not only precise attribution but also empowered them with data-driven insights to navigate the complexities of efficient spending across diverse channels.
Lets explore some of their favorite parts of the TW product:
Single Source of Truth: In a post iOS14 environment, Evestar aspired for a more holistic and unified overview of their marketing channels. Triple Whale's platform seamlessly integrated data from all these diverse channels, presenting it cohesively on a single dashboard. This not only simplified Evestar's analytics but also fortified their confidence in the data. For Evestar, Triple Whale ceased to be just another tool; it became their trusted "single source of truth," ensuring that every strategic decision was informed by a comprehensive and undistorted view of their operations.
Total Impact Attribution: Total Impact revolutionized Evestar’s approach to marketing attribution by offering them comprehensive visibility into which channels were most responsible for results. It essentially removed the murkiness that often exists in conventional attribution models, presenting a clearer and more accurate picture of marketing performance. Instead of being swayed by potentially misleading data from individual channels, Evestar could now rely on Total Impact to provide a holistic view, streamlining their decision-making process. By focusing on this high-level overview and then delving deeper into specifics as needed, Evestar found it to be a transformative solution, making it the ultimate decision-making tool in their advertising strategy.
Creative Cockpit: Evestar heavily utilized the Creative Cockpit to enhance their advertising strategies. This tool allowed them direct access to analyze ad performance without the hassle of logging into multiple platforms. It essentially provided a centralized, clear view of how their creative content was resonating with audiences. More than just a visual dashboard, the Creative Cockpit empowered Evestar with more informed decision-making capabilities, reducing the margin for error. By leveraging this tool, Evestar was able to drive more effective and profitable advertising campaigns, underscoring the importance of having a direct line of sight into creative performance.
"And once we plugged in it was an instant eye opener to us. We quickly became big advocates for Triple Whale and it has become one of the requirements for our tech stack when brands want to work with us.” Lolita Petrossov, Founder/CEO
We're aware of other platforms in the market. However, we've been extremely satisfied with Triple Whale. It provides precisely what we're looking for. We haven't felt the need to explore other platforms, given its outstanding performance at scale. Initially, it seemed too good to be true but it has proven invaluable over time.
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