EcoBio Boutique Profitably Scales in A New Market with Triple Whale, Boosting YoY Net Profit 311%
Bootstrapped and led by Co-Founders Giacomo Imperiolini & Simone Spizzichino, EcoBio Boutique is an Italian cosmetic brand with a clear mission: to combine science, love, technology, and eco-sustainability to enhance the natural beauty of every woman. Their formulas feature a high concentration of active ingredients, 100% natural formulations, and are dermatologically tested to ensure maximum effectiveness on all skin types.
Giacomo and Simone built EcoBio Boutique into a massive, well-known cosmetics brand in Italy - but come 2022, they were seeking further growth, and knew it was time to expand to new markets. Launching new ad accounts comes with a variety of challenges, and the team decided that they wanted to have the most accurate attribution and customer data possible to best serve their new audience.
According to Giacomo, “we didn’t understand the data - one day it’s good, one day it’s not good. We didn’t know how to optimize like with our Italian store.” After hearing about Triple Whale from a friend, and seeing a Youtube video from an American marketer using the platform, the team decided to implement the Triple Pixel.
The Triple Pixel brought data clarity and accuracy to their newly-launched accounts shortly after onboarding. Giacomo was especially delighted by the detailed insights - a clear visualization of his new market’s customer journey, product purchasing behaviors, and lifetime value data.
I really, really love Triple Whale. I’m a big fan. With a brand like ours, the most important thing is all the data that comes from the customer journey. All of this data is put very well into Triple Whale - the graphics are intuitive. I can read the data more easily than, for example, Google Analytics. And I really love that you can see, live, what you are doing with your money every day.
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