Jason & the Doe team implemented the Triple Pixel to secure an instant view of TikTok ad data from all channels. “Before,” Jason said, “we were spending $100 a day on TikTok, and our performance wasn’t great. But with the visibility we have now on specific campaigns, we’re confidently scaling up to $3,000 a day.” They achieved these tremendous results by: 

• Implementing the Triple Pixel: With the Triple Pixel, Jason was finally able to optimize his adspend on TikTok. The Pixel helped Jason see that his audience loved content with first-person storytelling, which became a staple in Doe’s ad strategy. The dialed-in strategy drove TikTok ROAS through the roof, to the point that Doe Lashes reallocated significant adspend from other channels to the thriving campaigns.

• Reviewing Customer Journey Insights: On top of game-changing visibility into his TikTok ads, Jason was thrilled to discover the cross-channel customer journey data revealed in his Triple Whale analytics. These insights have refined the way he plans upsells, bundles, and new products.

• Speeding Up Decision-Making with Simplified Visual Reporting:Jason says that the simplified visual reporting that Triple Whale provides has sped up his team’s decision-making. With the Triple Pixel pulling accurate data across all of their advertising channels, Doe Lashes has reached a new level of profitability. Jason says it drove their whopping +2,900% scale on TikTok. With that increase in spend came outstanding ROAS, an advantage of 150% over their Facebook ads. On top of the three hours per week of spreadsheet maintenance that Triple Whale has eliminated, its marketer-friendly dashboard is helping Jason’s team make quicker, better decisions.