Cozy Earth was generating high revenue, but often struggled to pinpoint the exact sources of its sales. The Multi-Touch Attribution system they were using at the time was slow, not user-friendly, and provided minimal information on sales data.
Marketing their products across various channels, including Google, Live Intent, TikTok, Facebook, and Pinterest, as well as through tradeshows and Amazon, the brand recognized the need for a more capable and efficient attribution tool. They required a system that was not only faster and more user friendly but also offered comprehensive insights into customer acquisition channels. This led them to adopt Triple Whale, which met these needs effectively.
“Our previous attribution solution was very slow, had an unfriendly user-interface, and was too bare-bones for us to get any useful information.” - Brayden Keisker