Cozy Earth Leans into Triple Attribution to Drive a 9.5x Increase in ROAS on Facebook Ads
Cozy Earth, a luxury home brand founded in 2011, is dedicated to enhancing your living experience by transforming your home into a dream sanctuary with high-quality products. With a deep understanding of the transformative power of the items we use daily, Cozy Earth has consistently focused on exceptional product quality. Initially growing through tradeshows, Amazon, and pop-up shops, the brand saw a significant shift during the pandemic. This period underscored the importance of home sanctuaries, leading to a substantial increase in E-commerce activity. Previously hindered by slow and inefficient tools that lacked crucial metrics, Cozy Earth discovered Triple Whale, which offered a more user-friendly and insightful solution.
Challenge
Cozy Earth was generating high revenue, but often struggled to pinpoint the exact sources of its sales. The Multi-Touch Attribution system they were using at the time was slow, not user-friendly, and provided minimal information on sales data.
Marketing their products across various channels, including Google, Live Intent, TikTok, Facebook, and Pinterest, as well as through tradeshows and Amazon, the brand recognized the need for a more capable and efficient attribution tool. They required a system that was not only faster and more user friendly but also offered comprehensive insights into customer acquisition channels. This led them to adopt Triple Whale, which met these needs effectively.
“Our previous attribution solution was very slow, had an unfriendly user-interface, and was too bare-bones for us to get any useful information.” - Brayden Keisker
Solution
Triple Whale addressed Cozy Earth's need for a more intuitive, feature-rich, and efficient tool for attribution and analysis.
Right away, Cozy Earth was impressed by Triple Whale’s advanced attribution models, making it evident where customers we’re coming from for every unique situation.
The Creative Cockpit also stood out because it offered granular analysis on the ad creative level which was previously unavailable to Cozy Earth.
“When we saw Triple Whale got a huge Series B investment, our team was excited to see what all of the buzz was about. We discovered a platform that had all the bells and whistles and was a lot easier to use than our existing software, and were happy to make the switch.” - Brayden Keisker
“Coming from a different platform, Triple Whale is just day and night better. It saves me so much time in jumping between platforms, as well as understanding what different channels are doing. It makes it easy to have a sanity check across the channels and cuts down on decision time. Plus, we’ve been able to scale campaigns we would have overlooked in the past.”
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