In a short period of time, Casadigi Media has seen a lot of success as an agency efficiently scaling ecommerce brands. Let’s explore some of the key strategies they employed with Triple Whale to achieve this success. 

Lighthouse: The tool's precise alerts shone a light on a significant performance drop following a successful Fourth of July promotion. Casadigi originally attributed the decline to the end of the promotion, however Lighthouse helped identify multiple factors simultaneously affecting the downturn. The feature allowed them to pinpoint the exact day their ad got improperly flagged, which correlated with a shocking 78% drop in performance the very next day. This real-time insight from Lighthouse was instrumental, giving Casadigi a clear direction on the immediate action required.

Summary Page: Casadigi meticulously customized the Triple Whale Summary Page to serve as their guiding light for weekly reporting. They built a ‘Command Center’ custom section that consolidated an array of metrics to provide a comprehensive snapshot of their clients’ digital performance, enabling informed decision-making on a week-by-week basis. At the core of these metrics, they integrated data from several platforms - Shopify, Wholesale, and Amazon - treating each as unique channels to ensure a multifaceted understanding of revenue streams.

Custom Metrics: A pivotal aspect of Casadigi's analytical framework was the emphasis on Customer Lifetime Value (LTV). Recognizing that many agencies could get ensnared by the variability of short-term metrics, Casadigi championed the LTV and its ratio to Cost Per Acquisition (CPA) as more holistic, long-term indicators. The LTV/CPA ratio offered a panoramic view of the business's health, specifically revealing the long-term impact of their advertising strategies. By focusing on these metrics, Casadigi underscored their commitment to sustainable growth, aiming not just for immediate return on ad spend. 

Creative Cockpit: Casadigi leverages Creative Cockpit to synergize the data from both Triple Whale and Facebook's algorithm to optimize ad performance. The key insight behind their approach is that while Triple Whale may indicate high performance for certain ads, it's essential that these ads also resonate with Facebook's algorithm, which, in turn, impacts the cost and distribution of the ads on the platform. If both platforms indicate positive performance, it results in a more cost-effective and wider-reaching campaign. While advertisers are indeed a significant revenue source for platforms like Facebook, maintaining user satisfaction and engagement is paramount. Hence, ads that align with user preferences and the platform's algorithmic leanings will be rewarded with better reach and lower costs.

In terms of creative content, Casadigi emphasizes the critical role of quality content in modern advertising. They recognize that in an age where consumers are bombarded with ads, content that tells a genuine story or aligns with core brand values is more likely to resonate. For Highland, they've tested various content strategies, including storytelling that aligns with the brand's core values. Highland's deep-rooted connection with sustainability, its local community in Denver, and authentic engagements with local hair salons and barbershops were all utilized to craft compelling narratives. They experimented with diverse content formats, ranging from intimate interviews with local business owners to more dynamic and stylized videos, such as the described "street style" video shot in New York, to keep their campaigns fresh and engaging.

Pixel: Casadigi Media's approach to attribution with Triple Whale's Pixel primarily leverages the linear all attribution model, analyzing customer interactions in a uniform manner across various touchpoints. The team primarily focuses their efforts on the well-established platforms like Meta (Facebook) and Google. While these platforms were their mainstays, the email channel has also emerged as a significant value driver, generating a substantial number of purchases at a minimal cost, making it an almost "owned" channel for them.

Furthermore, Casadigi also occasionally delves into the organic channel to gauge any emerging trends, such as spikes in organic purchases or growing followership on platforms like Instagram. This holistic view offers them insights into the broader impact of their advertising efforts beyond the direct results from paid campaigns. By analyzing both paid and organic channels, they can discern the cumulative effect of all their marketing endeavors, ensuring they capture both the immediate outcomes from ad spend and the more intangible, long-term benefits from organic growth and brand-building initiatives.

“We built out a custom section called the 'Command Center' on our summary page. We this for our clients' daily and weekly reporting, which in turn frees up our time to concentrate on growing their business. Alongside the summary page, we leverage a plethora of other Triple Whale tools that offer insights not natively available in the platforms. These tools provide an additional layer of benefit and security, crucial for assessing performance while also helping us build on our knowledge to share with the client. Triple Whale serves as our North Star, the guiding light.” AJ Ferguson, Founder & CEO