After the iOS14.5 rollout, the Brick team was unable to rely on Facebook’s on-platform data - the source they previously used to inform their advertising strategy. The team tried to use other tools, but still struggled with discrepancies in their data. This stunted Brick’s ability to scale ads and damaged client trust.
In an effort to solve for the unreliable platform reporting, Brick turned to a combination of Google Analytics, Google Sheets, and manual template creation to fill in the gaps. This process was deeply cumbersome, time-consuming, and as Tony stated, “a nightmare” to tackle each week.