Brick Social Scales Apparel Client +454% in Year Over Year Revenue Using Triple Pixel Data
Brick Social is a performance marketing agency deeply proud of their relationships with clients and impressive retention numbers. But after on-platform ad reporting data became unreliable, the team was at risk of losing even their longest-term partners. Seeking a solution for data accuracy, the team implemented Triple Whale across their client portfolio - and were delighted not only with the data clarity, but the time savings and improved client relationships that came along with it.
Challenge
After the iOS14.5 rollout, the Brick team was unable to rely on Facebook’s on-platform data - the source they previously used to inform their advertising strategy. The team tried to use other tools, but still struggled with discrepancies in their data. This stunted Brick’s ability to scale ads and damaged client trust.
In an effort to solve for the unreliable platform reporting, Brick turned to a combination of Google Analytics, Google Sheets, and manual template creation to fill in the gaps. This process was deeply cumbersome, time-consuming, and as Tony stated, “a nightmare” to tackle each week.
Solution
By implementing the Triple Pixel, Brick was able to accurately attribute sales back to their performance marketing efforts.The enhanced data clarity guided Brick's analysis and strategic decision-making like never before, revealing performance insights all the way from the channel level down to the individual ad level. The team was also able to share Triple Whale dashboards directly with their clients, even encouraging them to download the mobile app, eliminating the need for manual reporting and unlocking highly accessible real-time business performance metrics.
Triple Whale makes our job easier. The clarity of data informs our decision making, and it's easier for our clients to view data than on the ad management platforms. It's helped us deliver a holistic approach to growth.
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